Drill Winch
FailPrices span $78.78–$298.53, mostly outside the sweet spot, so Drill Winch is a Fail.
- Flapen Score
- 44 / 100Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 4944
- Market size
- $202K/yr74K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 31 sellers
Flapen Score
Drill Winch against its category
The dotted line is the Automotive average. Past it, Drill Winch is stronger. Inside it, weaker.
Market
The Drill Winch market on Amazon at a glance
Shoppers on Amazon United States searched for Drill Winch 74K times last year and spent an estimated $202K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $202Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- drill winch43K searches a year
02 · Price
A sale here is worth $129.54.
Listings sell for $129.54 on average, from $78.78 to $298.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $129.54 that is $0 to $13K a year per listing.
- Average price
- $129.54above the $15 to $100 sweet spot
- Price range
- $78.78–$298.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #64 within Towing Products & Winches. It carries 101 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #64in Towing Products & Winches
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 101per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Drill Winch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
31
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
1%
- Brand 134%
- Brand 228%
- Brand 316%
- Brand 410%
- Brand 57%
- Brand 64%
- Open — no brand owns it (1 brand, 1%)
Demand
Drill Winch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Drill Winch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drill winch43K/yr
- drill powered winch17K/yr
- portable drill winch6K/yr
- warn drill winch8K/yr
Reviews and returns
What reviews say buyers love and hate about Drill Winch
We read the reviews and the return reasons for every product selling here.
“Broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drill Winch questions
Answered from the same tracked data.