Drift Home Diffuser Refill

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+29.8%

Conversion, latest week

4.6%

Market size, estimated

$1.4Ma year

Top search term

drift car air freshener refill556K searches a year

Listings sell for $29.18 on average, from $12.69 to $38.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $29.18 that is $58K to $73K a year per listing.

Average price

$29.18inside the $15 to $100 sweet spot

Price range

$12.69–$38.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$58K–$73K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Air Fresheners. It carries 6,007 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Air Fresheners

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

6,007per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months