Drift Car Air Freshener

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

4.4M

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

4.0%

Market size, estimated

$3.8Ma year

Top search term

drift car air freshener2.6M searches a year

Listings sell for $21.23 on average, from $12.68 to $35.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $21.23 that is $212K to $265K a year per listing.

Average price

$21.23inside the $15 to $100 sweet spot

Price range

$12.68–$35.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$212K–$265K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Air Fresheners. It carries 10,071 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Air Fresheners

Average rating

3.85 starsAmazon United States average 4.42 stars

Average reviews

10,071per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months