Down Detergent

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $662K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

-52.2%

Conversion, latest week

18.6%

Market size, estimated

$662Ka year

Peak month

January4.8× the quietest month

Top search term

nikwax down wash40K searches a year

Listings sell for $19.80 on average, from $12.65 to $29.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $19.80 that is $79K to $99K a year per listing.

Average price

$19.80inside the $15 to $100 sweet spot

Price range

$12.65–$29.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

4,000–5,000

Revenue per listing a year

$79K–$99K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #218 within Exterior Care. It carries 2,449 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#218in Exterior Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,449per listing

Listings tracked

7

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months