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Doubletake Mirror

Fail

Shoppers spend an estimated $108K a year here, so Doubletake Mirror is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$108K/yr41K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
69%top-5 click share · 11 brands · 17 sellers

Flapen Score

Doubletake Mirror against its category

The dotted line is the Automotive average. Past it, Doubletake Mirror is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doubletake Mirror market on Amazon at a glance

Shoppers on Amazon United States searched for Doubletake Mirror 41K times last year and spent an estimated $108K. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
4.1%
Market size, estimated
$108Ka year
Peak month
July2.3× the quietest month
Top search term
double take mirrors23K searches a year

02 · Price

A sale here is worth $64.34.

Listings sell for $64.34 on average, from $13.08 to $155.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $64.34 that is $6K to $16K a year per listing.

Average price
$64.34inside the $15 to $100 sweet spot
Price range
$13.08–$155.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #257 within Parts. It carries 192 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#257in Parts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Doubletake Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Brand 157%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Doubletake Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Doubletake Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double take mirrors23K/yr
  • dual sport mirrors6K/yr
  • dirtbike mirror5K/yr
  • doubletake mirror3K/yr
  • doubletake mirrors motorcycle3K/yr

Reviews and returns

What reviews say buyers love and hate about Doubletake Mirror

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“wouldn't gripe about it being a huge out of pocket loss if it turned out to be low quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Doubletake Mirror questions

Answered from the same tracked data.