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Double Din Dash Kit

Fail

Demand is soft, at -22.4% this quarter, so Double Din Dash Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$282K/yr916K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
31%top-5 click share · 18 brands · 84 sellers

Flapen Score

Double Din Dash Kit against its category

The dotted line is the Automotive average. Past it, Double Din Dash Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Din Dash Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Double Din Dash Kit 916K times last year and spent an estimated $282K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
916K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
1.7%
Market size, estimated
$282Ka year
Peak month
August1.4× the quietest month
Top search term
double din dash kit169K searches a year

02 · Price

A sale here is worth $18.51.

Listings sell for $18.51 on average, from $6.40 to $45.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $18.51 that is $2K to $5K a year per listing.

Average price
$18.51inside the $15 to $100 sweet spot
Price range
$6.40–$45.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #141 within Lighting & Electrical. It carries 2,954 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
96%
Out of stock, average day
3.3%
Average rank
#141in Lighting & Electrical
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,954per listing
Listings tracked
56

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Double Din Dash Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

84

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

9%

  • Brand 152%
  • Brand 230%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (12 brands, 9%)

Demand

Double Din Dash Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Double Din Dash Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double din dash kit169K/yr
  • dash kit118K/yr
  • radio dash kit110K/yr
  • metra64K/yr
  • radio installation kit54K/yr
  • dash kit for double din radio48K/yr
  • car stereo installation kit34K/yr
  • radio kit71K/yr
  • car audio & video dash mounting kits29K/yr
  • stereo installation kit29K/yr

Reviews and returns

What reviews say buyers love and hate about Double Din Dash Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Did not fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Double Din Dash Kit questions

Answered from the same tracked data.