Dot 5 Brake Fluid
FailThe top 5 brands take 96% of clicks, so Dot 5 Brake Fluid is a Fail.
- Flapen Score
- 49 / 100Ranks 3,500 of 7,287 Automotive niches · on the category median49
- Market size
- $116K/yr50K searches / yr
- 90-day growth
- +61.3%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 74 sellers
Flapen Score
Dot 5 Brake Fluid against its category
The dotted line is the Automotive average. Past it, Dot 5 Brake Fluid is stronger. Inside it, weaker.
Market
The Dot 5 Brake Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Dot 5 Brake Fluid 50K times last year and spent an estimated $116K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +61.3%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $116Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- dot 5 brake fluid32K searches a year
02 · Price
A sale here is worth $26.75.
Listings sell for $26.75 on average, from $9.52 to $64.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.75 that is $7K to $13K a year per listing.
- Average price
- $26.75inside the $15 to $100 sweet spot
- Price range
- $9.52–$64.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Oils & Fluids. It carries 637 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Oils & Fluids
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 637per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Dot 5 Brake Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsens 7012-6 Silicone DOT-5 Brake Fluid - 12 oz.
- Price
- $13.94
- Rating
- 4.8/5
- Reviews
- 632
- Age
- 15y ago

Quicksilver 8M0128419 DOT 5 Brake Fluid 12oz
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 1,921
- Age
- 7y ago

Motor Medic M4032/6 DOT 5 Silicone Brake Fluid - 32 oz.
- Price
- $44.77
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 17y ago

Motul DOT 5.1 Synthetic Brake Fluid High Performance Non-Silicone Fluid for ABS ESP & Hydraulic Brake Systems with High Boiling Point Protection 500ml (2 Pack)
- Price
- $22.00
- Rating
- 4.9/5
- Reviews
- 1,951
- Age
- 7y ago

Johnsens 7012-6-6PK Silicone DOT-5 Brake Fluid - 12 oz. (Pack of 6)
- Price
- $64.67
- Rating
- 4.8/5
- Reviews
- 632
- Age
- 13y ago
Trending
estimated 90-day click momentum
Motul DOT 5.1 Synthetic Brake Fluid High Performance Non-Silicone Fluid for ABS ESP & Hydraulic Brake Systems with High Boiling Point Protection 500ml (2 Pack)
- Price
- $22.00
- Rating
- 4.9/5
- Reviews
- 1,951
- Age
- 7y ago

Liqui Moly Brake Fluid DOT 5.1 | 250 ml | Brake Fluid | SKU: 20158
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8y ago

Johnsens 7012-6-6PK Silicone DOT-5 Brake Fluid - 12 oz. (Pack of 6)
- Price
- $64.67
- Rating
- 4.8/5
- Reviews
- 632
- Age
- 13y ago

Quicksilver 8M0128419 DOT 5 Brake Fluid 12oz
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 1,921
- Age
- 7y ago

Johnsens 7012-6 Silicone DOT-5 Brake Fluid - 12 oz.
- Price
- $13.94
- Rating
- 4.8/5
- Reviews
- 632
- Age
- 15y ago
Newest
by launch date
Big Mikes Motor Pool Premium 32 oz. DOT 5 Silicone Brake Fluid (1 Quart)
- Price
- $34.96
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 2y ago

Big Mikes Motor Pool Premium 8oz DOT 5 Silicone Brake Fluid
- Price
- $10.97
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 2y ago

Quicksilver 8M0128419 DOT 5 Brake Fluid 12oz
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 1,921
- Age
- 7y ago

Motul DOT 5.1 Synthetic Brake Fluid High Performance Non-Silicone Fluid for ABS ESP & Hydraulic Brake Systems with High Boiling Point Protection 500ml (2 Pack)
- Price
- $22.00
- Rating
- 4.9/5
- Reviews
- 1,951
- Age
- 7y ago

Liqui Moly Brake Fluid DOT 5.1 | 250 ml | Brake Fluid | SKU: 20158
- Price
- $9.52
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
74
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Johnsen's62%
- Quicksilver15%
- Gunk8%
- Generic6%
- Motul5%
- Liqui Moly4%
Demand
Dot 5 Brake Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Search terms
Top Dot 5 Brake Fluid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dot 5 brake fluid32K/yr
- dot 5 brake fluid harley davidson5K/yr
- dot 5 silicone brake fluid4K/yr
- dot 5 brake fluid motorcycle5K/yr
- dot 54K/yr
Reviews and returns
What reviews say buyers love and hate about Dot 5 Brake Fluid
We read the reviews and the return reasons for every product selling here.
“The larger sized container than most may be more than I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dot 5 Brake Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









