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Dot 5 Brake Fluid

Fail

The top 5 brands take 96% of clicks, so Dot 5 Brake Fluid is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$116K/yr50K searches / yr
90-day growth
+61.3%search demand this quarter
Competition
87%top-5 click share · 6 brands · 74 sellers

Flapen Score

Dot 5 Brake Fluid against its category

The dotted line is the Automotive average. Past it, Dot 5 Brake Fluid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dot 5 Brake Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Dot 5 Brake Fluid 50K times last year and spent an estimated $116K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+61.3%
Conversion, latest week
8.7%
Market size, estimated
$116Ka year
Peak month
May2.6× the quietest month
Top search term
dot 5 brake fluid32K searches a year

02 · Price

A sale here is worth $26.75.

Listings sell for $26.75 on average, from $9.52 to $64.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.75 that is $7K to $13K a year per listing.

Average price
$26.75inside the $15 to $100 sweet spot
Price range
$9.52–$64.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Oils & Fluids. It carries 637 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#50in Oils & Fluids
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Dot 5 Brake Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

74

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Dot 5 Brake Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Dot 5 Brake Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dot 5 brake fluid32K/yr
  • dot 5 brake fluid harley davidson5K/yr
  • dot 5 silicone brake fluid4K/yr
  • dot 5 brake fluid motorcycle5K/yr
  • dot 54K/yr

Reviews and returns

What reviews say buyers love and hate about Dot 5 Brake Fluid

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Efficiency”
33%of negative reviews mention “Size-Overall”
1.2%of orders come back
“The larger sized container than most may be more than I needed”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Dot 5 Brake Fluid questions

Answered from the same tracked data.