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Dorman Key Fob Programmer

Fail

Buyers convert on only 0.9% of searches, so Dorman Key Fob Programmer is a Fail.

Flapen Score
30
30 / 100
Ranks 7,052 of 7,287 Automotive niches · −19 vs the category median of 49
Market size
$52K/yr76K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
79%top-5 click share · 9 brands · 29 sellers

Flapen Score

Dorman Key Fob Programmer against its category

The dotted line is the Automotive average. Past it, Dorman Key Fob Programmer is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dorman Key Fob Programmer market on Amazon at a glance

Shoppers on Amazon United States searched for Dorman Key Fob Programmer 76K times last year and spent an estimated $52K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.9%
Market size, estimated
$52Ka year
Peak month
February2.0× the quietest month
Top search term
simple key programmer21K searches a year

02 · Price

A sale here is worth $74.01.

Listings sell for $74.01 on average, from $5.59 to $113.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $74.01 that is $0 to $7K a year per listing.

Average price
$74.01inside the $15 to $100 sweet spot
Price range
$5.59–$113.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #1,619 within Anti-Theft. It carries 1,719 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
81%
Out of stock, average day
22.6%
Average rank
#1,619in Anti-Theft
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,719per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dorman Key Fob Programmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Brand 171%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Dorman Key Fob Programmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Dorman Key Fob Programmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple key programmer21K/yr
  • simple key18K/yr
  • toms key programmer6K/yr
  • toms key company5K/yr
  • simple key fob programmer11K/yr
  • dodge key fob programmer5K/yr
  • dodge key programmer3K/yr
  • car keys express3K/yr
  • simple key programmer dodge2K/yr
  • dodge ram key fob programmer2K/yr

Reviews and returns

What reviews say buyers love and hate about Dorman Key Fob Programmer

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Functionality-Overall”
6.2%of orders come back
“Just says communicating and does nothing”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dorman Key Fob Programmer questions

Answered from the same tracked data.