Is dorman 926-959 profitable to sell on Amazon United States?

The niche generates $600K/yr across 4 tracked products. 90-day search growth is -40.2%. Flapen's verdict: Skip it (38/100).

How competitive is the dorman 926-959 niche?

4 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dorman 926-959?

Top complaints mined from reviews: Leak-Proof, Sensor, Quality-Overall. The return rate is 3.4%.

When does demand for dorman 926-959 peak?

Demand peaks in Feb–Apr; the busiest month runs 10.9× the quietest.

What does it cost to enter the dorman 926-959 niche?

Listings span $52.54–$225.49; the average listing price is $105.90 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.

dorman 926-959

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$105.90

avg listing price — sweet spot $15–$100

Review moat

Good619.75

avg incumbent reviews — the moat a new listing must climb

Market size

Good$600K

$600K/yr · 62K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Price range

Okay$52.54–$225.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-40.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, dorman 926-959 is a $600K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 38/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dorman 926-959 market data

Units sold / yr: 6K–8K; avg 1,250–1,500/product
Revenue / yr: $635K–$847K; units × avg price
Conversion rate: 9.1%
Avg BSR: #186
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 230 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dorman64%
LEMASSON28%
BELKEBIR5%
MNJWS4%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -40.2% search growth over the last 90 days.

Peak months: Feb, Apr · busiest ÷ quietest = 10.9×

Open Trend

Top dorman 926-959 search terms

926-95929K/yr -50.1%5.9% conv.
dorman 926-95919K/yr -17.8%4.9% conv.
9269596K/yr -49.6%5.9% conv.
926-959 upgraded aluminum engine oil filter housing kit5K/yr -46.8%4.0% conv.
926 959 dorman2K/yr -31.6%0.8% conv.

All search terms

Top dorman 926-959 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)

Dorman$225.494.5★1,473 rev

926-959 Upgrade Aluminum Engine Oil Cooler Oil Filter Housing for 2011-2016 Jeep Wrangler Grand Cherokee Dodge Challenger Charger Journey Caravan Durango Chrysler 200 300 Town Country Ram 3.6L 926-876

LEMASSON$52.544.5★287 rev

926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country

BELKEBIR$70.744.3★200 rev

926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876

MNJWS$74.844.3★519 rev

Newest

by launch date

LEMASSON$52.54287 rev

1y ago

926-959 Upgraded Aluminum Engine Oil Filter Housing Oil Cooler Kit Fit for 3.6L 2011-2023 Dodge Charger Challenger Journey Jeep Grand Cherokee Wrangler Ram ProMaster Chrysler 200 300 Replace 926-876

MNJWS$74.84519 rev

2y ago

926-959 926-876 3.6L Upgraded Aluminum Engine Oil Cooler Filter Housing for 2011-2016 Dodge Journey Charger Challenger Caravan Durango Avenger Ram Jeep Wrangler Cherokee Chrysler 200 300 Town Country

BELKEBIR$70.74200 rev

4y ago

Dorman 926-959 Patented Upgraded Aluminum Engine Oil Filter Housing with Oil Cooler and Filter Compatible with Select Models (OE FIX)

Dorman$225.491,473 rev

4y ago

What buyers say about dorman 926-959

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent quality”

Size-Overall14%

“Fit great”

Value For Money11%

“Great value”

Leak-Proof8%

“it does not leak a drop anymore”

Assembly/Installation6%

“Installation went well”

Advertised Vs Actual Product6%

“Just as advertised”

Maintenance And Repair4%

“Great replacement part”

Efficiency3%

“Worked well”

Coolant3%

“Great quality, my truck has been loving the fact it's not leaking oil and coolant anymore”

Durability2%

“very durable”

What buyers complain about

Leak-Proof25%

“Leaking again”

Sensor13%

“Had the wrong sensor one time”

Quality-Overall11%

“Absolute garbage”

Defective Material/Parts5%

“got the damaged item”

Assembly/Installation5%

“unfortunately had to install in recently”

Pressure4%

“Oil Pressure switch no good”

Functionality-Overall2%

“Nothing worked”

Lubrication2%

“DO NOT USE PROVIDED GASKETS”

Value For Money2%

“I was worried because this was so affordable”

Size-Overall2%

“Not fit so good”

Top return reasons

Leak-Proof22%

Defective Material/Parts15%

Size-Overall12%

Coolant8%

Compatibility-Overall6%

Sensor5%

Filtration5%

Value For Money4%

Assembly/Installation4%

Quality-Overall3%

Common questions

Is dorman 926-959 profitable to sell on Amazon United States?: The niche generates $600K/yr across 4 tracked products. 90-day search growth is -40.2%. Flapen's verdict: Skip it (38/100).
How competitive is the dorman 926-959 niche?: 4 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dorman 926-959?: Top complaints mined from reviews: Leak-Proof, Sensor, Quality-Overall. The return rate is 3.4%.
When does demand for dorman 926-959 peak?: Demand peaks in Feb–Apr; the busiest month runs 10.9× the quietest.
What does it cost to enter the dorman 926-959 niche?: Listings span $52.54–$225.49; the average listing price is $105.90 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.