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Dorman 926-959

Fail

The top 5 products take 100% of clicks, so Dorman 926-959 is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$600K/yr62K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 34 sellers

Flapen Score

Dorman 926-959 against its category

The dotted line is the Automotive average. Past it, Dorman 926-959 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dorman 926-959 market on Amazon at a glance

Shoppers on Amazon United States searched for Dorman 926-959 62K times last year and spent an estimated $600K. All 4 brands take every click. Demand peaks in Feb–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $600K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
9.1%
Market size, estimated
$600Ka year
Peak month
April10.9× the quietest month
Top search term
926-95929K searches a year

02 · Price

A sale here is worth $105.90.

Listings sell for $105.90 on average, from $52.54 to $225.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $105.90 that is $132K to $159K a year per listing.

Average price
$105.90above the $15 to $100 sweet spot
Price range
$52.54–$225.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
$132K–$159K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within Filters. It carries 620 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#186in Filters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
620per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Dorman 926-959 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 228%
  • Brand 35%
  • Brand 44%

Demand

Dorman 926-959 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr · busiest ÷ quietest = 10.9×

Search terms

Top Dorman 926-959 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 926-95929K/yr
  • dorman 926-95919K/yr
  • 9269596K/yr
  • 926-959 upgraded aluminum engine oil filter housing kit5K/yr
  • 926 959 dorman2K/yr

Reviews and returns

What reviews say buyers love and hate about Dorman 926-959

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Leak-Proof”
3.4%of orders come back
“Leaking again”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dorman 926-959 questions

Answered from the same tracked data.