Is door sill protector profitable to sell on Amazon United States?

The niche generates $68K/yr across 57 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the door sill protector niche?

39 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in door sill protector?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 4.5%.

When does demand for door sill protector peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the door sill protector niche?

Listings span $5.19–$73.45; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.

door sill protector

Worth a look

Shows a sweet-spot price point ($23.19 avg), but weak search conversion (1.1%) keeps it on the watch list.

Avg price

Incredible$23.19

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Great$5.19–$73.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good500.09

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 259K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, door sill protector is a $68K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

door sill protector market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $70K–$93K; units × avg price
Conversion rate: 1.1%
Avg BSR: #483
Page quality: 0%
Prime: 86%
Sponsored: 58%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

35%

Top 20: 72%

Open market

44%

carleef20%
DGSL11%
WeatherTech7%
XPEL6%
KIFIDAN6%
Frienda5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top door sill protector search terms

door sill protector78K/yr -8.3%0.7% conv.
door sill protectors for vehicles50K/yr -12.5%1.0% conv.
car door sill protector49K/yr -0.1%0.7% conv.
door sill plate9K/yr -6.1%0.0% conv.
door sill guard7K/yr +9.5%0.8% conv.
car sill protector5K/yr +27.5%1.2% conv.
sill protector7K/yr -10.5%0.8% conv.
carbon fiber door sill protector5K/yr -12.4%0.8% conv.
truck door sill protector5K/yr -11.1%1.5% conv.
car door sill4K/yr +33.0%0.3% conv.

All search terms

Top door sill protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4PCS Car Door Sill Protector Anti-Scratch Rubber Car Door Protector Edge Guards for Door Steps Universal Waterproof Door Threshold Strips Exterior Accessories for Car Truck SUV (Black Width 2.36)

carleef$12.894.4★901 rev

4PCS Car Door Sill Protector Anti-Scratch Rubber Car Door Protector Edge Guards for Door Steps Universal Waterproof Door Threshold Strips Exterior Accessories for Car Truck SUV (Black Width 1.57)

carleef$9.284.4★901 rev

DGSL Car Door Edge Guards Door Sill Protector 2.7In x 33Ft 5D Carbon Fiber Car Wrap Film Vinyl Automotive Wrap Film Anti-Collision Fits for Most Vehicles (Black)

DGSL$18.194.3★4,188 rev

Frienda Car Door Edge Guards Door Sill Protector Automotive Entry Guard Anti Collision Scuff Sill Trim Protection Strips for Most Cars Vehicles Accessories(2.8 Inch Wide 16.4 Feet Black)

Frienda$10.044.3★1,240 rev

SINGARO Car Door Threshold Protection 4PCS Door Edge Step Dust Shield Cover Door Width 23.6x2.36inch Car/SUV Universal Rubber Scratch Resistant Exterior Accessories (Black)

SINGARO$12.914.3★1,457 rev

Newest

by launch date

Craedli 4PCS Car Door Sill Protector Stainless Steel Car Front & Rear Doors Threshold Anti-Scratch Decoration Strip Self-Adhesive Auto Door Entry Scuff Plate for Most Cars Truck SUV(Silver-Polished)

Craedli$22.634 rev

5mo ago

LTDCVTR 4PCS Car Door Sill Protector Anti-Scratch & Waterproof Auto Door Edge Step Threshold Protection Car SUV Automobile Universal Rubber Scratch Resistant Exterior Accessories (Black/Red)

LTDCVTR$13.9012 rev

6mo ago

Qurbuns 9 PCS Car Door Sill Protector Carbon Fiber Rear Bumper Guard Strip Leather Threshold Sticker Anti-Scratch Auto Door Entry Guards Sill Protector Universal for Most Vehicles (Black)

Qurbuns$10.6739 rev

7mo ago

4 Pieces Universal Car Door Sill Protectors Anti Scratch and Waterproof Door Edge Guards for Car Truck SUV PVC Threshold Protector Cover Black with Red Edge

ABOTHGD$13.065 rev

7mo ago

Tapesky Car Door Sill Protectors Anti Scratch Carbon Fiber Tape Waterproof Wear-Resistant Door Edge Guards with No Residue Adhesive Easy to Install Universal Paint Protection Trim for Truck SUV

Tapesky$18.6939 rev

12mo ago

What buyers say about door sill protector

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Awesome fit”

Quality-Overall15%

“EXCELLENT PRODUCT”

Assembly/Installation11%

“Looks great installed”

Adhesion/Stickiness8%

“The adhesive is strong”

Durability6%

“Durable and looks great”

Value For Money6%

“Worth it”

Ease Of Use5%

“easy to use”

Drop/Impact Protection4%

“Like foothold protection”

Advertised Vs Actual Product4%

“As described”

Efficiency3%

“Works very well”

What buyers complain about

Adhesion/Stickiness34%

“DOES NOT STICK”

Quality-Overall8%

“Look for a higher-quality option”

Size-Overall8%

“Do not fit”

Value For Money5%

“Seem to be a little expensive for what they are”

Durability4%

“tear at all”

Ease Of Use3%

“Difficult to use”

Thickness2%

“too thick for the '25 Honda Ridgeline”

Paint Quality2%

“I would have to spend more buying the proper materials to do an extensive paint repair project for my car”

Flexibility2%

“Very little flexibility”

Compatibility-Overall2%

“They do not fit a 2025 Ford F-150 XL”

Top return reasons

Size-Overall25%

Adhesion/Stickiness17%

Advertised Vs Actual Product8%

Compatibility-Overall7%

Width7%

Quality-Overall5%

Functionality-Overall4%

Material Quality3%

Color3%

Defective Material/Parts3%

Common questions

Is door sill protector profitable to sell on Amazon United States?: The niche generates $68K/yr across 57 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the door sill protector niche?: 39 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in door sill protector?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 4.5%.
When does demand for door sill protector peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the door sill protector niche?: Listings span $5.19–$73.45; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.