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Door Lock Actuator

Maybe

The top 5 products take only 18% of clicks. But demand is soft, at -12.6% this quarter, so Door Lock Actuator is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 7,287 Automotive niches · +9 vs the category median of 49
Market size
$389K/yr385K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
18%top-5 click share · 48 brands · 133 sellers

Flapen Score

Door Lock Actuator against its category

The dotted line is the Automotive average. Past it, Door Lock Actuator is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Lock Actuator market on Amazon at a glance

Shoppers on Amazon United States searched for Door Lock Actuator 385K times last year and spent an estimated $389K. The top 5 brands take 52% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
3.2%
Market size, estimated
$389Ka year
Peak month
August1.2× the quietest month
Top search term
door lock actuator161K searches a year

02 · Price

A sale here is worth $31.22.

Listings sell for $31.22 on average, from $6.92 to $124.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $31.22 that is $0 to $3K a year per listing.

Average price
$31.22inside the $15 to $100 sweet spot
Price range
$6.92–$124.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #417 within Motors. It carries 385 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#417in Motors
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
385per listing
Listings tracked
146

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Door Lock Actuator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

133

Top-5 brand share

52%

Top 20: 86%

Top-5 click share

18%

Top 20: 43%

Open market

43%

  • Brand 127%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Door Lock Actuator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Door Lock Actuator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door lock actuator161K/yr
  • door actuator43K/yr
  • door lock actuator driver side front30K/yr
  • rear door lock actuator16K/yr
  • door lock actuator passenger side14K/yr
  • automotive replacement power door lock motors11K/yr
  • driver door lock actuator13K/yr
  • car door latch10K/yr
  • power door lock actuator11K/yr
  • door latch assembly driver side9K/yr

Reviews and returns

What reviews say buyers love and hate about Door Lock Actuator

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Durability”
5.1%of orders come back
“Does not last”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Door Lock Actuator questions

Answered from the same tracked data.