Donaldson P821575 Air Filter
MaybeBuyers convert on 16.3% of searches. But the top 5 products take 80% of clicks, so Donaldson P821575 Air Filter is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 7,287 Automotive niches · +4 vs the category median of 4953
- Market size
- $97K/yr24K searches / yr
- 90-day growth
- +32.0%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 27 sellers
Flapen Score
Donaldson P821575 Air Filter against its category
The dotted line is the Automotive average. Past it, Donaldson P821575 Air Filter is stronger. Inside it, weaker.
Market
The Donaldson P821575 Air Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Donaldson P821575 Air Filter 24K times last year and spent an estimated $97K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 16.3% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +32.0%
- Conversion, latest week
- 16.3%
- Market size, estimated
- $97Ka year
- Peak month
- May8.3× the quietest month
- Top search term
- donaldson p821575 air filter11K searches a year
02 · Price
A sale here is worth $24.51.
Listings sell for $24.51 on average, from $15.12 to $58.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $24.51 that is $6K to $12K a year per listing.
- Average price
- $24.51inside the $15 to $100 sweet spot
- Price range
- $15.12–$58.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,808 within Filters. It carries 190 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #1,808in Filters
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 190per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Donaldson P821575 Air Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
27
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
6%
- Brand 131%
- Brand 223%
- Brand 314%
- Brand 49%
- Brand 59%
- Brand 68%
- Open — no brand owns it (2 brands, 6%)
Demand
Donaldson P821575 Air Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 8.3×
Search terms
Top Donaldson P821575 Air Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- donaldson p821575 air filter11K/yr
- p8215756K/yr
- donaldson p8215754K/yr
- p821575 air filter3K/yr
Reviews and returns
What reviews say buyers love and hate about Donaldson P821575 Air Filter
We read the reviews and the return reasons for every product selling here.
“The inner filter seldom encounters dirt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
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FAQ
Common Donaldson P821575 Air Filter questions
Answered from the same tracked data.