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Dodge Ram Floor Mats

Fail

Buyers convert on only 1.1% of searches, so Dodge Ram Floor Mats is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$135K/yr128K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
31%top-5 click share · 25 brands · 95 sellers

Flapen Score

Dodge Ram Floor Mats against its category

The dotted line is the Automotive average. Past it, Dodge Ram Floor Mats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dodge Ram Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Dodge Ram Floor Mats 128K times last year and spent an estimated $135K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.1%
Market size, estimated
$135Ka year
Peak month
December1.5× the quietest month
Top search term
ram 1500 floor mats21K searches a year

02 · Price

A sale here is worth $91.85.

Listings sell for $91.85 on average, from $29.16 to $149.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $91.85 that is $0 to $9K a year per listing.

Average price
$91.85inside the $15 to $100 sweet spot
Price range
$29.16–$149.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #748 within Floor Mats & Cargo Liners. It carries 3,067 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
7.2%
Average rank
#748in Floor Mats & Cargo Liners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,067per listing
Listings tracked
56

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dodge Ram Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

95

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

31%

Top 20: 73%

Open market

25%

  • Brand 119%
  • Brand 219%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 66%

Demand

Dodge Ram Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Dodge Ram Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ram 1500 floor mats21K/yr
  • dodge ram 1500 floor mats12K/yr
  • dodge ram floor mats11K/yr
  • ram 1500 floor mats crew cab11K/yr
  • ram floor mats7K/yr
  • 2019 ram 1500 floor mats8K/yr
  • dodge ram floor mats 15006K/yr
  • 2017 ram 1500 floor mats5K/yr
  • ram floor mats 15009K/yr
  • 2016 ram 1500 floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Dodge Ram Floor Mats

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.8%of orders come back
“way too big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dodge Ram Floor Mats questions

Answered from the same tracked data.