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Dodge Durango Floor Mats

Fail

Demand is soft, at -18.7% this quarter, so Dodge Durango Floor Mats is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$85K/yr54K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
42%top-5 click share · 27 brands · 74 sellers

Flapen Score

Dodge Durango Floor Mats against its category

The dotted line is the Automotive average. Past it, Dodge Durango Floor Mats is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dodge Durango Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Dodge Durango Floor Mats 54K times last year and spent an estimated $85K. The top 5 brands take 53% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.5%
Market size, estimated
$85Ka year
Peak month
March1.6× the quietest month
Top search term
dodge durango floor mats34K searches a year

02 · Price

A sale here is worth $103.09.

Listings sell for $103.09 on average, from $29.16 to $189.32. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $103.09 that is $0 to $10K a year per listing.

Average price
$103.09above the $15 to $100 sweet spot
Price range
$29.16–$189.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #748 within Floor Mats & Cargo Liners. It carries 3,635 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
87%
Out of stock, average day
15.4%
Average rank
#748in Floor Mats & Cargo Liners
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,635per listing
Listings tracked
39

04 · Newcomers

7 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dodge Durango Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

74

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

42%

Top 20: 80%

Open market

42%

  • Brand 116%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Dodge Durango Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Dodge Durango Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dodge durango floor mats34K/yr
  • 2026 dodge durango floor mats7K/yr
  • durango floor mats5K/yr
  • 2024 dodge durango floor mats4K/yr
  • 2025 dodge durango floor mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Dodge Durango Floor Mats

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
4.5%of orders come back
“way too big”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dodge Durango Floor Mats questions

Answered from the same tracked data.