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Dodge Charger Floor Mats

Fail

Buyers convert on only 1.2% of searches, so Dodge Charger Floor Mats is a Fail.

Flapen Score
41
41 / 100
Ranks 5,810 of 7,287 Automotive niches · −8 vs the category median of 49
Market size
$91K/yr107K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
52%top-5 click share · 18 brands · 47 sellers

Flapen Score

Dodge Charger Floor Mats against its category

The dotted line is the Automotive average. Past it, Dodge Charger Floor Mats is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dodge Charger Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Dodge Charger Floor Mats 107K times last year and spent an estimated $91K. The top 5 brands take 63% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
1.2%
Market size, estimated
$91Ka year
Peak month
March1.6× the quietest month
Top search term
dodge charger floor mats59K searches a year

02 · Price

A sale here is worth $71.06.

Listings sell for $71.06 on average, from $19.51 to $191.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $71.06 that is $0 to $7K a year per listing.

Average price
$71.06inside the $15 to $100 sweet spot
Price range
$19.51–$191.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #694 within Floor Mats & Cargo Liners. It carries 6,138 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
7.7%
Average rank
#694in Floor Mats & Cargo Liners
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
6,138per listing
Listings tracked
25

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dodge Charger Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

47

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

32%

  • Brand 132%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Dodge Charger Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Dodge Charger Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dodge charger floor mats59K/yr
  • chrysler 300 floor mats24K/yr
  • dodge floor mats13K/yr
  • dodge charger mats5K/yr
  • 2023 dodge charger floor mats5K/yr

Reviews and returns

What reviews say buyers love and hate about Dodge Charger Floor Mats

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Do not fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dodge Charger Floor Mats questions

Answered from the same tracked data.