Is dodge challenger floor mats profitable to sell on Amazon United States?

The niche generates $40K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).

How competitive is the dodge challenger floor mats niche?

24 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in dodge challenger floor mats?

Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.9%.

When does demand for dodge challenger floor mats peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the dodge challenger floor mats niche?

Listings span $17.75–$163.15; the average listing price is $85.69 (sweet spot $15–$100). The average incumbent carries 4,557 reviews — the moat a new listing must climb.

dodge challenger floor mats

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Avg price

Great$85.69

avg listing price — sweet spot $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$17.75–$163.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Review moat

Bad4,556.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$40K

$40K/yr · 49K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, dodge challenger floor mats is a $40K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 36/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dodge challenger floor mats market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $43K–$64K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,268
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 8.1%
Avg brand age: 38 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

49%

Top 20: 88%

Open market

33%

Lloyd Mats30%
Plasticolor22%
ANBINGO4%
JakeParts4%
HAFIDI3%
Binmotor3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top dodge challenger floor mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lloyd Mats Custom-Fit All-Weather Rubber Floor Mats for Dodge Challenger RWD 2011-2023 (2PC - Red Challenger Black)

Lloyd Mats$140.484.8★214 rev

Dodge Weatherpro 4 Piece Floor Mats Set Floor Mats by Plasticolor (001666R01) Black One Size

Plasticolor$44.724.5★381 rev

Plasticolor Elite Dodge Automotive Floor Mat Set (001468R01) Black

Plasticolor$41.154.7★1,300 rev

Lloyd Mats Floor Mats for Dodge Challenger 2011-2023

Lloyd Mats$143.844.8★53 rev

ANBINGO Floor Mats & Cargo Liner Custom for Dodge Challenger RWD 2015-2023 All Weather Protection TPE Heavy Duty Non-Slip Automotive Challenger RWD Mats Fits Full Set Accessories Black

ANBINGO$113.044.7★2,658 rev

Newest

by launch date

Floor Mats for Dodge Challenger RWD 2015-2023 (Not for 3.6L V6 Engine Models or AWD) Heavy Duty TPE All Weather Protection Waterproof Non-Slip Black (Two-Row Floor Mats & Cargo Liner)

Vehiwell$87.2399 rev

7mo ago

4Pcs Car Floor Mats for Dodge Charger Durango Challenger Journey Non-Slip All Weather Floor Mat Waterproof Skin-Friendly Front & Rear Protector Liners Pad for All Dodge Models Accessories(Red Trim)

YOSRTER$66.3419 rev

9mo ago

Car Floor Mats Full Set for Dodge 2000-2025 with Logo or Picture - Challenger Charger Durango Journey Grand Caravan Dart Avenger Caliber - Full Coverage with Storage Bag -All Weather

Carbook$67.0747 rev

10mo ago

ANBINGO Floor Mats & Cargo Liner Custom for Dodge Challenger RWD 2015-2023 All Weather Protection TPE Heavy Duty Non-Slip Automotive Challenger RWD Mats Fits Full Set Accessories Black

ANBINGO$113.042,658 rev

1y ago

Falafa Floor Mats for 2016-2023 Dodge Challenger RWD All Weather Protection TPE Rubber Anti-Slip Floor Liners 1st & 2nd Row for Dodge Challenger Car Mats Accessories

Falafa$81.21214 rev

1y ago

What buyers say about dodge challenger floor mats

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“They easily trim-to-fit for a more precise fit”

Quality-Overall20%

“Awesome quality”

Value For Money8%

“Excellent value”

Ease Of Cleaning5%

“Keeps car floor clean”

Durability4%

“They are very durable”

Thickness3%

“These floormats are thick & great quality”

Color3%

“The colors are also nice”

Advertised Vs Actual Product3%

“as advertised”

Assembly/Installation2%

“Neat when installed, easy to clean just wipe and go”

Strength2%

“They are sturdy easy to clean”

What buyers complain about

Size-Overall27%

“It is slightly too short”

Smell18%

“Bad chemical smell”

Compatibility-Overall8%

“Do not fit”

Quality-Overall7%

“They are very cheaply made”

Thickness3%

“The material itself is pretty thick”

Grip2%

“Doesnt fit well in all the areas it claims to for instance the door grips on the interior”

Advertised Vs Actual Product2%

“Misleading product description”

Flatness2%

“Will not lay flat next to gas pedal even if you trim it”

Material Quality2%

“Cheap material, poorly made”

Value For Money1%

“Very expensive for 2 mats though”

Top return reasons

Size-Overall69%

Compatibility-Overall10%

Advertised Vs Actual Product4%

Color2%

Smell2%

Quality-Overall2%

Value For Money2%

Material Quality1%

Width1%

Functionality-Overall1%

Common questions

Is dodge challenger floor mats profitable to sell on Amazon United States?: The niche generates $40K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
How competitive is the dodge challenger floor mats niche?: 24 brands and 62 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in dodge challenger floor mats?: Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 4.9%.
When does demand for dodge challenger floor mats peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dodge challenger floor mats niche?: Listings span $17.75–$163.15; the average listing price is $85.69 (sweet spot $15–$100). The average incumbent carries 4,557 reviews — the moat a new listing must climb.