Dirt Bike Helmets
FailBuyers convert on only 0.4% of searches, so Dirt Bike Helmets is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $281K/yr863K searches / yr
- 90-day growth
- +31.7%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 46 sellers
Flapen Score
Dirt Bike Helmets against its category
The dotted line is the Automotive average. Past it, Dirt Bike Helmets is stronger. Inside it, weaker.
Market
The Dirt Bike Helmets market on Amazon at a glance
Shoppers on Amazon United States searched for Dirt Bike Helmets 863K times last year and spent an estimated $281K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.
- Searches, last 12 months
- 863K
- Growth, 90 days vs prior 90
- +31.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $281Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- dirtbike helmet adult205K searches a year
02 · Price
A sale here is worth $90.42.
Listings sell for $90.42 on average, from $21.44 to $225.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $90.42 that is $0 to $9K a year per listing.
- Average price
- $90.42inside the $15 to $100 sweet spot
- Price range
- $21.44–$225.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #146 within Protective Gear. It carries 971 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 97%
- Out of stock, average day
- 10.1%
- Average rank
- #146in Protective Gear
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 971per listing
- Listings tracked
- 67
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dirt Bike Helmets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CARTMAN DOT Approved Adult Full Face Motorcycle Helmet Matte Black Dirt Bike ATV & Motocross Gear Large
- Price
- $54.23
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 1y ago

CARTMAN Matte Black Adult Motocross Helmet DOT Certified Full Face for Dirt Bikes & ATVs Medium Offroad Protection
- Price
- $54.49
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 1y ago

Fox Racing Unisex-Adult V Core MIPS Motocross Dirt Bike Helmet Matte White
- Price
- $146.28
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 3y ago

OUMURS Adult ATV Dirt Bike Helmet with Goggles Gloves & Mask Adjustable Sun Visor Motorcycle Adults Helmet Off-Road Motocross Downhill Moped MX for Unisex-Adult-Matte Black L
- Price
- $87.03
- Rating
- 4.7/5
- Reviews
- 1,073
- Age
- 3y ago

ILM Adult Dirt Bike Helmets Motocross ATV Dirtbike BMX MX Offroad Full Face Motorcycle Helmet DOT Approved Model 128S (Matte Black Adult-L)
- Price
- $69.65
- Rating
- 4.6/5
- Reviews
- 3,635
- Age
- 7y ago
Trending
estimated 90-day click momentum
Tuiowkm Motocross Helmet DOT Approved Dirt Bike Helmet Lightweight for Men and Women Red Motorcycle Helmet for Off-Road Riding Trail Riding Endurance Racing with Goggles Gloves & Mask(L)
- Price
- $59.39
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

TRIANGLE Adult Dirt Bike Helmet Full Face Motorcycle Helmets with Adjustable Goggles & Gloves - DOT/FMVSS-218 Certified Motocross Helmet for Off-Road ATV BMX UTV
- Price
- $69.19
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 5mo ago

CARTMAN DOT Approved Adult Full Face Motorcycle Helmet Matte Black Dirt Bike ATV & Motocross Gear Large
- Price
- $54.23
- Rating
- 4.5/5
- Reviews
- 413
- Age
- 1y ago

Auboa Adult Dirt Bike Helmets Motocross ATV Off Road UTV Four Wheeler MX Electric Dirtbike Helmet with Goggles Gloves Mask DOT Model MT766 (Matte Black L)
- Price
- $81.49
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 7mo ago

ILM Adult Dirt Bike Helmets Men Women Motocross ATV Off Road Helmet with Goggles Gloves Mask DOT Model WS901 (Black White L)
- Price
- $84.21
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch date
Tuiowkm Motocross Helmet DOT Approved Dirt Bike Helmet Lightweight for Men and Women Red Motorcycle Helmet for Off-Road Riding Trail Riding Endurance Racing with Goggles Gloves & Mask(L)
- Price
- $59.39
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

TRIANGLE Adult Dirt Bike Helmet Full Face Motorcycle Helmets with Adjustable Goggles & Gloves - DOT/FMVSS-218 Certified Motocross Helmet for Off-Road ATV BMX UTV
- Price
- $69.19
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 5mo ago

TRIANGLE Adult Dirt Bike Helmet Full Face Motorcycle Helmets with Adjustable Goggles & Gloves - DOT/FMVSS-218 Certified Motocross Helmet for Off-Road ATV BMX UTV
- Price
- $69.64
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 5mo ago

Auboa Adult Dirt Bike Helmets Motocross ATV Off Road UTV Four Wheeler MX Electric Dirtbike Helmet with Goggles Gloves Mask DOT Model MT766 (Matte Black L)
- Price
- $81.49
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 7mo ago

ILM Adult Dirt Bike Helmets Men Women Motocross ATV Off Road Helmet with Goggles Gloves Mask DOT Model WS901 (Black White L)
- Price
- $84.21
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
46
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 67%
Open market
23%
- Oumurs22%
- CARTMAN19%
- Fox Racing13%
- ILM9%
- O'NEAL8%
- TRIANGLE6%
Demand
Dirt Bike Helmets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Dirt Bike Helmets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dirtbike helmet adult205K/yr
- dirt bike helmets for adults87K/yr
- adult dirt bike helmet61K/yr
- casco motocross49K/yr
- mx helmet41K/yr
- dirt bike helmets adult34K/yr
- oneal dirt bike helmet37K/yr
- oneal helmet37K/yr
- adult atv helmet30K/yr
- adult motocross helmet29K/yr
Reviews and returns
What reviews say buyers love and hate about Dirt Bike Helmets
We read the reviews and the return reasons for every product selling here.
“Too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dirt Bike Helmets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









