Dexron 3
FailThe top 5 brands take 100% of clicks, so Dexron 3 is a Fail.
- Flapen Score
- 42 / 100Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 4942
- Market size
- $1.6M/yr1.4M searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 49 sellers
Flapen Score
Dexron 3 against its category
The dotted line is the Automotive average. Past it, Dexron 3 is stronger. Inside it, weaker.
Market
The Dexron 3 market on Amazon at a glance
Shoppers on Amazon United States searched for Dexron 3 1.4M times last year and spent an estimated $1.6M. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $1.6Ma year
- Peak month
- June1.9× the quietest month
- Top search term
- transmission fluid802K searches a year
02 · Price
A sale here is worth $30.04.
Listings sell for $30.04 on average, from $6.94 to $45.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $30.04 that is $240K to $300K a year per listing.
- Average price
- $30.04inside the $15 to $100 sweet spot
- Price range
- $6.94–$45.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $240K–$300K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Oils & Fluids. It carries 4,382 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Oils & Fluids
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 4,382per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Dexron 3 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon
- Price
- $25.02
- Rating
- 4.8/5
- Reviews
- 11,296
- Age
- 12y ago

Valvoline Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Quart
- Price
- $6.94
- Rating
- 4.8/5
- Reviews
- 11,296
- Age
- 20y ago

Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon
- Price
- $23.34
- Rating
- 4.8/5
- Reviews
- 2,059
- Age
- 5y ago

ACDelco GM Original Equipment 10-9244 (88865618) Dexron VI Full Synthetic Automatic Transmission Fluid - 1 gal
- Price
- $45.04
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 5y ago

Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon
- Price
- $34.09
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon
- Price
- $34.09
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago

Valvoline Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Quart
- Price
- $6.94
- Rating
- 4.8/5
- Reviews
- 11,296
- Age
- 20y ago

ACDelco GM Original Equipment 10-9395 Dexron VI Automatic Transmission Fluid - 1 gal
- Price
- $36.84
- Rating
- 4.8/5
- Reviews
- 7,823
- Age
- 10y ago

ACDelco GM Original Equipment 10-9244 (88865618) Dexron VI Full Synthetic Automatic Transmission Fluid - 1 gal
- Price
- $45.04
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 5y ago

Castrol Transmax DEX/MERC Automatic Transmission Fluid 1 Gallon
- Price
- $30.22
- Rating
- 4.8/5
- Reviews
- 2,242
- Age
- 12y ago
Newest
by launch date
Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon
- Price
- $34.09
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago

Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon
- Price
- $23.34
- Rating
- 4.8/5
- Reviews
- 2,059
- Age
- 5y ago

ACDelco GM Original Equipment 10-9244 (88865618) Dexron VI Full Synthetic Automatic Transmission Fluid - 1 gal
- Price
- $45.04
- Rating
- 4.8/5
- Reviews
- 2,125
- Age
- 5y ago

Motorcraft - Fluid - Transmission (XT105Q3LV)
- Price
- $39.82
- Rating
- 4.8/5
- Reviews
- 1,516
- Age
- 5y ago

Valvoline Import Multi-Vehicle (ATF) Full Synthetic Automatic Transmission Fluid 1 GA
- Price
- $29.05
- Rating
- 4.8/5
- Reviews
- 1,033
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
49
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Valvoline79%
- Castrol10%
- ACDelco8%
- Motorcraft3%
Demand
Dexron 3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9×
Search terms
Top Dexron 3 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- transmission fluid802K/yr
- dexron 3 transmission fluid58K/yr
- transmission fluids46K/yr
- automatic transmission fluid60K/yr
- transmission oil65K/yr
- atf50K/yr
- aceite de transmisin automtica50K/yr
- valvoline maxlife atf38K/yr
- atf fluid26K/yr
- dexron 322K/yr
Reviews and returns
What reviews say buyers love and hate about Dexron 3
We read the reviews and the return reasons for every product selling here.
“Leaking product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dexron 3 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









