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Dexcool

Fail

The top 5 brands take 98% of clicks, so Dexcool is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$368K/yr176K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
90%top-5 click share · 6 brands · 42 sellers

Flapen Score

Dexcool against its category

The dotted line is the Automotive average. Past it, Dexcool is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dexcool market on Amazon at a glance

Shoppers on Amazon United States searched for Dexcool 176K times last year and spent an estimated $368K. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
10.0%
Market size, estimated
$368Ka year
Peak month
April1.8× the quietest month
Top search term
dexcool coolant 50/5022K searches a year

02 · Price

A sale here is worth $20.96.

Listings sell for $20.96 on average, from $11.04 to $33.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $20.96 that is $42K to $52K a year per listing.

Average price
$20.96inside the $15 to $100 sweet spot
Price range
$11.04–$33.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$42K–$52K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Oils & Fluids. It carries 969 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#45in Oils & Fluids
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
969per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Dexcool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 226%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Dexcool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Dexcool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dexcool coolant 50/5022K/yr
  • dexcool18K/yr
  • dexcool coolant26K/yr
  • dex cool coolant 50/50 chevy15K/yr
  • gm coolant13K/yr
  • dex cool12K/yr
  • orange coolant11K/yr
  • dexcool antifreeze4K/yr
  • prestone dexcool coolant 50/505K/yr
  • dex cool coolant7K/yr

Reviews and returns

What reviews say buyers love and hate about Dexcool

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
1.3%of orders come back
“This product is very expensive compared to other antifreeze”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dexcool questions

Answered from the same tracked data.