Dexcool
FailThe top 5 brands take 98% of clicks, so Dexcool is a Fail.
- Flapen Score
- 44 / 100Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 4944
- Market size
- $368K/yr176K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 42 sellers
Flapen Score
Dexcool against its category
The dotted line is the Automotive average. Past it, Dexcool is stronger. Inside it, weaker.
Market
The Dexcool market on Amazon at a glance
Shoppers on Amazon United States searched for Dexcool 176K times last year and spent an estimated $368K. The top 5 brands take 98% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $368Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- dexcool coolant 50/5022K searches a year
02 · Price
A sale here is worth $20.96.
Listings sell for $20.96 on average, from $11.04 to $33.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $20.96 that is $42K to $52K a year per listing.
- Average price
- $20.96inside the $15 to $100 sweet spot
- Price range
- $11.04–$33.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $42K–$52K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Oils & Fluids. It carries 969 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Oils & Fluids
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 969per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Dexcool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zerex Dex-Cool 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 2,034
- Age
- 16y ago

PEAK DEX-Cool Antifreeze + Coolant Premium Engine Coolant with Antifreeze Car Antifreeze Coolant Mixture for GM Vehicles 1 Gallon
- Price
- $18.85
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 2y ago

Zerex Dex-Cool Antifreeze Coolant Concentrate 1 Gallon
- Price
- $20.69
- Rating
- 4.8/5
- Reviews
- 2,179
- Age
- 16y ago

PEAK OET Extended Life Orange 50/50 Prediluted Antifreeze/Coolant for North American Vehicles 1 Gal.
- Price
- $19.00
- Rating
- 4.8/5
- Reviews
- 1,835
- Age
- 5y ago

ACDelco 10-101 DEX-COOL Extended Life Coolant - 1 Gallon
- Price
- $33.07
- Rating
- 4.7/5
- Reviews
- 512
- Age
- 17y ago
Trending
estimated 90-day click momentum
Shell Zone Dex-Cool Extended Life ELC Antifreeze + Coolant Pre-Diluted 50/50 (1 Gallon Single Pack)
- Price
- $11.04
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 14y ago

Zerex Dex-Cool 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 2,034
- Age
- 16y ago

Zerex Dex-Cool Antifreeze Coolant Concentrate 1 Gallon
- Price
- $20.69
- Rating
- 4.8/5
- Reviews
- 2,179
- Age
- 16y ago

PEAK DEX-Cool Antifreeze + Coolant Premium Engine Coolant with Antifreeze Car Antifreeze Coolant Mixture for GM Vehicles 1 Gallon
- Price
- $18.85
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 2y ago

Genuine GM Coolant Part# - 12378390
- Price
- $29.21
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 11y ago
Newest
by launch date
PEAK DEX-Cool Antifreeze + Coolant Premium Engine Coolant with Antifreeze Car Antifreeze Coolant Mixture for GM Vehicles 1 Gallon
- Price
- $18.85
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 2y ago

PEAK OET Extended Life Orange 50/50 Prediluted Antifreeze/Coolant for North American Vehicles 1 Gal.
- Price
- $19.00
- Rating
- 4.8/5
- Reviews
- 1,835
- Age
- 5y ago

Zerex American Vehicle 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
- Price
- $17.54
- Rating
- 4.8/5
- Reviews
- 471
- Age
- 6y ago

Genuine GM Coolant Part# - 12378390
- Price
- $29.21
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 11y ago

Shell Zone Dex-Cool Extended Life ELC Antifreeze + Coolant Pre-Diluted 50/50 (1 Gallon Single Pack)
- Price
- $11.04
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
42
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Valvoline57%
- PEAK26%
- ACDelco6%
- Shell5%
- Zerex3%
- General Motors2%
Demand
Dexcool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Dexcool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dexcool coolant 50/5022K/yr
- dexcool18K/yr
- dexcool coolant26K/yr
- dex cool coolant 50/50 chevy15K/yr
- gm coolant13K/yr
- dex cool12K/yr
- orange coolant11K/yr
- dexcool antifreeze4K/yr
- prestone dexcool coolant 50/505K/yr
- dex cool coolant7K/yr
Reviews and returns
What reviews say buyers love and hate about Dexcool
We read the reviews and the return reasons for every product selling here.
“This product is very expensive compared to other antifreeze”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dexcool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









