Demco Ez Latch Coupler Lock
FailShoppers spend an estimated $94K a year here, so Demco Ez Latch Coupler Lock is a Fail.
- Flapen Score
- 45 / 100Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 4945
- Market size
- $94K/yr18K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 74 sellers
Flapen Score
Demco Ez Latch Coupler Lock against its category
The dotted line is the Automotive average. Past it, Demco Ez Latch Coupler Lock is stronger. Inside it, weaker.
Market
The Demco Ez Latch Coupler Lock market on Amazon at a glance
Shoppers on Amazon United States searched for Demco Ez Latch Coupler Lock 18K times last year and spent an estimated $94K. The top 5 brands take 77% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $94Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- demco trailer coupler lock12K searches a year
02 · Price
A sale here is worth $116.97.
Listings sell for $116.97 on average, from $18.13 to $291.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $116.97 that is $0 to $12K a year per listing.
- Average price
- $116.97above the $15 to $100 sweet spot
- Price range
- $18.13–$291.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #113 within Towing Products & Winches. It carries 691 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 81%
- Out of stock, average day
- 3.7%
- Average rank
- #113in Towing Products & Winches
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 691per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Demco Ez Latch Coupler Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
74
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
19%
- Brand 123%
- Brand 222%
- Brand 316%
- Brand 410%
- Brand 57%
- Brand 64%
Demand
Demco Ez Latch Coupler Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Demco Ez Latch Coupler Lock
We read the reviews and the return reasons for every product selling here.
“it was too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Demco Ez Latch Coupler Lock questions
Answered from the same tracked data.









