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Delo 15w40 Diesel Oil

Fail

The top 5 brands take 99% of clicks, so Delo 15w40 Diesel Oil is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$35K/yr35K searches / yr
90-day growth
+40.1%search demand this quarter
Competition
61%top-5 click share · 6 brands · 94 sellers

Flapen Score

Delo 15w40 Diesel Oil against its category

The dotted line is the Automotive average. Past it, Delo 15w40 Diesel Oil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delo 15w40 Diesel Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Delo 15w40 Diesel Oil 35K times last year and spent an estimated $35K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+40.1%
Conversion, latest week
1.7%
Market size, estimated
$35Ka year
Peak month
May1.5× the quietest month
Top search term
delo 15w40 diesel oil16K searches a year

02 · Price

A sale here is worth $58.82.

Listings sell for $58.82 on average, from $14.75 to $137.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $58.82 that is $44K to $59K a year per listing.

Average price
$58.82inside the $15 to $100 sweet spot
Price range
$14.75–$137.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$44K–$59K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #840 within Oils & Fluids. It carries 1,056 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
62%
Out of stock, average day
0.0%
Average rank
#840in Oils & Fluids
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,056per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 117 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
117 months

Products

Top Delo 15w40 Diesel Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

94

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 221%
  • Brand 310%
  • Brand 47%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Delo 15w40 Diesel Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Delo 15w40 Diesel Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delo 15w40 diesel oil16K/yr
  • delo 400 15w40 diesel oil10K/yr
  • chevron delo 15w-40 diesel oil3K/yr
  • delo oil 15w40 diesel3K/yr
  • delo 4003K/yr
  • delo 400 15-40 diesel motor oil91/yr

Reviews and returns

What reviews say buyers love and hate about Delo 15w40 Diesel Oil

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
40%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“Gallon containers was leaking when I received them”
A buyer, on “Leak-Proof”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Delo 15w40 Diesel Oil questions

Answered from the same tracked data.