Delo

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

726K

Growth, 90 days vs prior 90

+16.5%

Conversion, latest week

3.5%

Market size, estimated

$1.1Ma year

Peak month

March1.6× the quietest month

Top search term

rotella 15w40 diesel oil149K searches a year

Listings sell for $43.25 on average, from $14.89 to $86.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $43.25 that is $130K to $173K a year per listing.

Average price

$43.25inside the $15 to $100 sweet spot

Price range

$14.89–$86.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$130K–$173K

Returns

0.5%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Oils & Fluids. It carries 2,844 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#85in Oils & Fluids

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

2,844per listing

Listings tracked

18

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months