Deicer
FailDemand is soft, at -96.5% this quarter, so Deicer is a Fail.
- Flapen Score
- 47 / 100Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 4947
- Market size
- $179K/yr539K searches / yr
- 90-day growth
- -96.5%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 139 sellers
Flapen Score
Deicer against its category
The dotted line is the Automotive average. Past it, Deicer is stronger. Inside it, weaker.
Market
The Deicer market on Amazon at a glance
Shoppers on Amazon United States searched for Deicer 539K times last year and spent an estimated $179K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 539K
- Growth, 90 days vs prior 90
- -96.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $179Ka year
- Peak month
- January86.2× the quietest month
- Top search term
- deicer68K searches a year
02 · Price
A sale here is worth $21.00.
Listings sell for $21.00 on average, from $5.82 to $52.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $21.00 that is $53K to $63K a year per listing.
- Average price
- $21.00inside the $15 to $100 sweet spot
- Price range
- $5.82–$52.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $53K–$63K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #586 within Oils & Fluids. It carries 1,529 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #586in Oils & Fluids
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 1,529per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Deicer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack
- Price
- $15.22
- Rating
- 4.6/5
- Reviews
- 1,542
- Age
- 8y ago

Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon
- Price
- $13.52
- Rating
- 4.7/5
- Reviews
- 1,859
- Age
- 17y ago

Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)
- Price
- $40.23
- Rating
- 4.6/5
- Reviews
- 2,740
- Age
- 10y ago

Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates
- Price
- $19.00
- Rating
- 4.2/5
- Reviews
- 809
- Age
- 5y ago

Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack
- Price
- $32.75
- Rating
- 4.7/5
- Reviews
- 807
- Age
- 13y ago
Trending
estimated 90-day click momentum
2PCS Defrosting Spray for Fridge Freezer 4fl.oz Refrigerator Defrosting Deicer Spray Efficiently Fast Removes Ice Buildup
- Price
- $21.28
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 5mo ago

Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)
- Price
- $12.41
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 6mo ago

Prestone AS242 Windshield De-Icer - 11 oz. Aerosol
- Price
- $5.82
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 22y ago

Glass DE-ICER De-Icer for Car Windshield Defroster Window Snow Spray Window Defroster Windshield deicer Sprayer Ideal for Car Windscreens Winter Essentials
- Price
- $11.51
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 5mo ago

Fridge Defrosting Spray 120 ml - Easy Defrosting Defrosting and Defrosting Agent Saves Electricity and Odour (1 120 ml)
- Price
- $8.01
- Rating
- 3.6/5
- Reviews
- 236
- Age
- 1y ago
Newest
by launch date
Glass DE-ICER De-Icer for Car Windshield Defroster Window Snow Spray Window Defroster Windshield deicer Sprayer Ideal for Car Windscreens Winter Essentials
- Price
- $11.51
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 5mo ago

2PCS Defrosting Spray for Fridge Freezer 4fl.oz Refrigerator Defrosting Deicer Spray Efficiently Fast Removes Ice Buildup
- Price
- $21.28
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 5mo ago

Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)
- Price
- $12.41
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 6mo ago

MPD Cobalt Charm Windshield De-Icer Spray Fast Acting Ice & Frost Remover for Car Windows Mirrors Locks & Doors | Prevents Refreezing | Safe for Paint Metal & Rubber | 10 oz Aerosol Can (1-Pack)
- Price
- $16.37
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 8mo ago

Fridge Defrosting Spray 120 ml - Easy Defrosting Defrosting and Defrosting Agent Saves Electricity and Odour (1 120 ml)
- Price
- $8.01
- Rating
- 3.6/5
- Reviews
- 236
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
139
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 99%
Open market
13%
- Prestone56%
- Polar Specialist Coatings10%
- E·Z·R6%
- Generic6%
- CRC5%
- CarPlan5%
- Open — no brand owns it (6 brands, 13%)
Demand
Deicer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 86.2×
Search terms
Top Deicer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deicer68K/yr
- deicer spray32K/yr
- de icer45K/yr
- windshield deicer spray20K/yr
- deice4K/yr
- deicer spray for car windshield13K/yr
- de icer for car windshield62K/yr
- deicer for car windshield121K/yr
- de-icer spray21K/yr
- de-icer16K/yr
Reviews and returns
What reviews say buyers love and hate about Deicer
We read the reviews and the return reasons for every product selling here.
“Sprays very weak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deicer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









