Is deicer profitable to sell on Amazon United States?

The niche generates $179K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -96.5%. Flapen's verdict: Skip it (47/100).

How competitive is the deicer niche?

12 brands and 139 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in deicer?

Top complaints mined from reviews: Spray/Flow, Value For Money, Functionality-Overall. The return rate is 0.3%.

When does demand for deicer peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 86.2× the quietest.

What does it cost to enter the deicer niche?

Listings span $5.82–$52.49; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.

deicer

Skip it

Soft demand (-96.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$21.00

avg listing price — sweet spot $15–$100

Price range

Great$5.82–$52.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,529.09

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$179K

$179K/yr · 539K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-96.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, deicer is a $179K/yr Amazon United States market (539K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

deicer market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $840K–$1.1M; units × avg price
Conversion rate: 1.6%
Avg BSR: #586
Page quality: 0%
Prime: 86%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

139

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

13%

Prestone56%
Polar Specialist Coatings10%
E·Z·R6%
Generic6%
CRC5%
CarPlan5%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -96.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 86.2×

Open Trend

Top deicer search terms

deicer68K/yr -95.8%1.2% conv.
deicer spray32K/yr -94.3%3.4% conv.
de icer45K/yr -96.8%1.0% conv.
windshield deicer spray20K/yr -92.1%0.8% conv.
deice4K/yr -62.9%0.4% conv.
deicer spray for car windshield13K/yr -90.3%0.4% conv.
de icer for car windshield62K/yr -97.8%2.1% conv.
deicer for car windshield121K/yr -99.0%3.5% conv.
de-icer spray21K/yr -95.6%1.3% conv.
de-icer16K/yr -94.6%0.9% conv.

All search terms

Top deicer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prestone AS242 Windshield De-Icer - 11 oz. Aerosol 2 Pack

Prestone$15.224.6★1,542 rev

Prestone AS250 De-Icer / Winter Windshield Washer Fluid 1 Gallon

Prestone$13.524.7★1,859 rev

Prestone AS247-6PK Trigger Spray Windshield De-Icer 32 oz. (Pack of 6)

Prestone$40.234.6★2,740 rev

Polar De-Icer Spray for Car Windshield - 2 x 17 Fl Oz | Fast-Acting & Stops Re-Freezing | Instantly Melts Ice and Frost at 4F | Spray Deicer for Car Windscreens Mirrors Headlights Locks & Gates

Polar Specialist Coatings$19.004.2★809 rev

Prestone AS244 De-Icer for Windshield Windows and Wipers 17 oz. Aerosol 6 pack

Prestone$32.754.7★807 rev

Newest

by launch date

Glass DE-ICER De-Icer for Car Windshield Defroster Window Snow Spray Window Defroster Windshield deicer Sprayer Ideal for Car Windscreens Winter Essentials

Generic$11.513 rev

5mo ago

2PCS Defrosting Spray for Fridge Freezer 4fl.oz Refrigerator Defrosting Deicer Spray Efficiently Fast Removes Ice Buildup

Generic$21.287 rev

5mo ago

Defrosting Spray for Fridge Freezer Refrigerator Defrost Spray Freezer Defroster Spray Refrigerator Defrosting Deicer Spray Efficiently Fast Clear Ice Buildup (1pcs)

PUNHAIL$12.4114 rev

6mo ago

MPD Cobalt Charm Windshield De-Icer Spray Fast Acting Ice & Frost Remover for Car Windows Mirrors Locks & Doors | Prevents Refreezing | Safe for Paint Metal & Rubber | 10 oz Aerosol Can (1-Pack)

MPD$16.3733 rev

8mo ago

Fridge Defrosting Spray 120 ml - Easy Defrosting Defrosting and Defrosting Agent Saves Electricity and Odour (1 120 ml)

Rcxnm$8.01236 rev

1y ago

What buyers say about deicer

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“Exactly what I wanted”

Quality-Overall19%

“Great product, does exactly as advertised”

Efficiency14%

“does the job”

Ease Of Use12%

“Easy to use”

Value For Money8%

“Value for the money”

Spray/Flow3%

“Spray works immediately”

Ease Of Cleaning3%

“Cleans bugs and grime easily”

Safety Standards3%

“Safe and effective”

Functionality-Overall2%

“works great, concrete steps stay intact”

Sun Shade/Wind Shield1%

“Perfect for Icey windows on car”

What buyers complain about

Spray/Flow21%

“Sprays very weak”

Value For Money20%

“a little bit more expensive”

Functionality-Overall18%

“Did not work for me”

Leak-Proof6%

“Leaking bottle”

Advertised Vs Actual Product5%

“NOT AS ADVERTISED”

Windshield Issues4%

“Windshield wiper fluid”

Size-Overall4%

“Small”

Quality-Overall2%

“Other brands do a better job and cheaper”

Water Resistance1%

“NOT SAFE FOR CONCRETE”

Material Quality1%

“Thin material of caps broke frequently when accessing product”

Top return reasons

Value For Money24%

Size-Overall15%

Windshield Issues14%

Functionality-Overall12%

Advertised Vs Actual Product12%

Leak-Proof11%

Spray/Flow6%

Instructions/User Manual/Troubleshooting1%

Stain Resistance1%

Color1%

Common questions

Is deicer profitable to sell on Amazon United States?: The niche generates $179K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -96.5%. Flapen's verdict: Skip it (47/100).
How competitive is the deicer niche?: 12 brands and 139 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in deicer?: Top complaints mined from reviews: Spray/Flow, Value For Money, Functionality-Overall. The return rate is 0.3%.
When does demand for deicer peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 86.2× the quietest.
What does it cost to enter the deicer niche?: Listings span $5.82–$52.49; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.