Def Pump

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

4.0%

Market size, estimated

$397Ka year

Peak month

September1.4× the quietest month

Top search term

def pump23K searches a year

Listings sell for $240.31 on average, from $30.53 to $1401.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $240.31 that is $0 to $24K a year per listing.

Average price

$240.31above the $15 to $100 sweet spot

Price range

$30.53–$1401.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$24K

Returns

2.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #222 within Garage & Shop. It carries 23 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

93%

Out of stock, average day

4.6%

Average rank

#222in Garage & Shop

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

23per listing

Listings tracked

40

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

37 months