Def Pump
MaybeThe average product has only 23 reviews. But prices span $30.53–$1401.02, mostly outside the sweet spot, so Def Pump is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 7,287 Automotive niches · +5 vs the category median of 4954
- Market size
- $397K/yr41K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 43%top-5 click share · 27 brands · 59 sellers
Flapen Score
Def Pump against its category
The dotted line is the Automotive average. Past it, Def Pump is stronger. Inside it, weaker.
Market
The Def Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Def Pump 41K times last year and spent an estimated $397K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $397Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- def pump23K searches a year
02 · Price
A sale here is worth $240.31.
Listings sell for $240.31 on average, from $30.53 to $1401.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $240.31 that is $0 to $24K a year per listing.
- Average price
- $240.31above the $15 to $100 sweet spot
- Price range
- $30.53–$1401.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$24K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #222 within Garage & Shop. It carries 23 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 93%
- Out of stock, average day
- 4.6%
- Average rank
- #222in Garage & Shop
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 23per listing
- Listings tracked
- 40
04 · Newcomers
7 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Def Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
59
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
43%
Top 20: 79%
Open market
41%
- Brand 131%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Def Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Def Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- def pump23K/yr
- def pump 55 gallon drum6K/yr
- def transfer pump5K/yr
- def pump for tote3K/yr
- def fluid pump3K/yr
Reviews and returns
What reviews say buyers love and hate about Def Pump
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Def Pump questions
Answered from the same tracked data.