Def Cleaner

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-16.5%

Conversion, latest week

13.1%

Market size, estimated

$241Ka year

Top search term

def cleaner9K searches a year

Listings sell for $29.07 on average, from $7.90 to $82.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $29.07 that is $22K to $29K a year per listing.

Average price

$29.07inside the $15 to $100 sweet spot

Price range

$7.90–$82.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

0.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #39 within Oils & Fluids. It carries 474 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#39in Oils & Fluids

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

474per listing

Listings tracked

11

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

89 months