Def

Shoppers searched for this 818K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

818K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

3.5%

Market size, estimated

$6.7Ma year

Peak month

January1.3× the quietest month

Top search term

def392K searches a year

Listings sell for $235.10 on average, from $12.58 to $1401.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $235.10 that is $294K to $353K a year per listing.

Average price

$235.10above the $15 to $100 sweet spot

Price range

$12.58–$1401.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$294K–$353K

Returns

0.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Oils & Fluids. It carries 283 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

23%

Out of stock, average day

0.0%

Average rank

#74in Oils & Fluids

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

283per listing

Listings tracked

26

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months