Is decked profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 51 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the decked niche?

18 brands and 42 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in decked?

Top complaints mined from reviews: Value For Money, Strength, Quality-Overall. The return rate is 2.5%.

What does it cost to enter the decked niche?

Listings span $19.82–$1652.64; the average listing price is $527.32 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.

decked

Worth a look

Shows a thin review moat (77 avg reviews), but pricing outside the sweet spot ($527.32 avg) keeps it on the watch list.

Review moat

Incredible77.35

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.6M

$1.6M/yr · 457K searches

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$19.82–$1652.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$527.32

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, decked is a $1.6M/yr Amazon United States market (457K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

decked market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 0.7%
Avg BSR: #357
Page quality: 0%
Prime: 47%
Sponsored: 80%
Out of stock: 0.4%
Avg brand age: 45 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

21%

DECKED37%
Rough Country14%
Bedslide10%
Maxzina8%
KOKSHELY5%
VEVOR5%

Demand

Weekly Amazon search volume, last 31 weeks — -3.1% search growth over the last 90 days.

Open Trend

Top decked search terms

truck bed slide out58K/yr -5.6%0.3% conv.
decked accessories39K/yr +18.7%2.3% conv.
decked45K/yr +20.2%0.6% conv.
truck bed slide34K/yr +3.6%0.2% conv.
decked truck bed storage accessories27K/yr -27.2%2.5% conv.
decked drawer system25K/yr -24.5%0.2% conv.
truck bed slide out tray19K/yr -4.7%0.3% conv.
truck bed slides18K/yr +8.3%0.2% conv.
truck bed cargo slide out8K/yr -4.2%0.2% conv.
bed slide for pickup truck11K/yr +11.5%0.2% conv.

All search terms

Top decked products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rough Country Slide-Out Truck Bed Cargo Tray - Organizer for 57+ Beds Heavy-Duty Polyethylene UV-Protected Easy Tailgate Access

Rough Country$196.194.4★233 rev

Bedslide 500Go Sliding Truck Bed Organizer 62-74 L x 48 W Capacity 500 lbs. Full Size Truck Bed Storage Tray Black

Bedslide$760.313.7★7 rev

Maxzina Slide-Out Truck Bed Cargo Tray Compatible with Ford F150 Chevy Silverado GMC Sierra Dodge Ram Toyota Tundra HDPE Lightweight Sliding Organizer Trolley System Accessories (5.2FT+ Bed ONLY)

Maxzina$154.494.1★57 rev

LECARDIO Heavy Duty Slide-Out Truck Bed Cargo Tray Pull-Out Storage Organizer for Pickup Trucks Fits 55 Beds & Longer

LECARDIO$190.644.0★42 rev

DECKED Truck Bed Storage System Includes System Accessories | Compatible with Chevy Silverado & GMC Sierra 1500 (2019-Current New Body Style/Next Gen) 59 Bed

DECKED$1652.644.7★265 rev

Newest

by launch date

JOYTUTUS Truck Bed Slide Out Compatible with Ford Silverado Ram GMC Sierra Gladiator Toyota Tacoma Adjustable Length HDPE Heavy-Duty Cargo Storage Tray Max 350 LBS

JOYTUTUS$153.4813 rev

6mo ago

KOKSHELY Heavy-Duty Dual-Wall Sliding Truck Bed Cargo Tray with Wheels Truck Bed Slide-Out Truck Bed Cargo Tray for Long Beds Truck Bed Organizer Tray Fits Most Full-Size Pickups

KOKSHELY$294.6616 rev

7mo ago

KOKSHELY Truck Bed Slide Out Cargo Tray 56 L x 42.9 W Size Slide-Out Truck Bed Organizer Tray for 5+Long Beds Sliding Truck Organizers and Storage Tray with Open Hooks & Elastic Cargo Net

KOKSHELY$149.2916 rev

7mo ago

Maxzina Slide-Out Truck Bed Cargo Tray Compatible with Ford F150 Chevy Silverado GMC Sierra Dodge Ram Toyota Tundra HDPE Lightweight Sliding Organizer Trolley System Accessories (5.2FT+ Bed ONLY)

Maxzina$154.4957 rev

9mo ago

Rough Country Slide-Out Truck Bed Cargo Tray - Mid-Size Bed Organizer for 5 & Shorter Beds Heavy-Duty Polyethylene UV-Protected Easy Tailgate Access

Rough Country$182.2643 rev

9mo ago

What buyers say about decked

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Assembly/Installation14%

“The assembly was very straightforward”

Size-Overall10%

“Fits perfectly”

Ease Of Use9%

“keep stuff handy”

Advertised Vs Actual Product7%

“As advertised”

Efficiency6%

“efficient for my occupation”

Value For Money6%

“What a great product for the price”

Strength5%

“The trays are sturdy”

Durability2%

“holds up fine for normal use”

Functionality-Overall2%

“It does work”

What buyers complain about

Value For Money17%

“A bit pricey”

Strength9%

“flimsy”

Quality-Overall9%

“Not normal decked quality”

Assembly/Installation7%

“Did not assemble correctly”

Size-Overall5%

“does not fit my drawer system”

Strap/String Quality3%

“the straps were missing”

Ease Of Use3%

“use was not what I expected”

Advertised Vs Actual Product2%

“I wished I could have seen the bottom in the advertising as I wouldnt have ordered it”

Material Quality2%

“Two molded plastic sheets”

Thickness2%

“The plastic is thicker than I expected”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product11%

Compatibility-Overall10%

Defective Material/Parts7%

Quality-Overall4%

Functionality-Overall4%

Material Quality4%

Strength3%

Mechanism Issues2%

Width2%

Common questions

Is decked profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 51 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the decked niche?: 18 brands and 42 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in decked?: Top complaints mined from reviews: Value For Money, Strength, Quality-Overall. The return rate is 2.5%.
What does it cost to enter the decked niche?: Listings span $19.82–$1652.64; the average listing price is $527.32 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.