Is decals profitable to sell on Amazon United States?

The niche generates $57K/yr across 126 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the decals niche?

99 brands and 133 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 21% of demand.

What do buyers complain about in decals?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.8%.

When does demand for decals peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the decals niche?

Listings span $2.27–$39.64; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.

decals

Worth a look

Shows no brand lock-in (top 5 brands take 21% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Brand share

Incredible21%

top-5 brand share — no brand owns this niche

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Incredible18%

top-5 click share — an open shelf

Price range

Good$2.27–$39.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,370.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.80

avg listing price — sweet spot $15–$100

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 787K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, decals is a $57K/yr Amazon United States market (787K searches/yr). The top 5 brands hold 21% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

decals market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $54K–$65K; units × avg price
Conversion rate: 0.7%
Avg BSR: #333
Page quality: 0%
Prime: 80%
Sponsored: 79%
Out of stock: 2.4%
Avg brand age: 49 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

99 falling

Sellers

133

Top-5 brand share

21%

Top 20: 52%

Top-5 click share

18%

Top 20: 45%

Open market

76%

Puraesla5%
LakoArt5%
Rapid Vinyl5%
AnewDecals3%
Lydosoco3%
CustomDecal US3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top decals search terms

decals290K/yr +10.1%0.3% conv.
decal118K/yr +7.0%0.3% conv.
vinyl decals65K/yr +34.7%0.3% conv.
laptop decals93K/yr -26.0%0.4% conv.
ipad stickers54K/yr -33.7%0.8% conv.
vinyl decal29K/yr +14.5%0.4% conv.
stickers for ipad26K/yr -20.4%1.1% conv.
phone stickers for back of phone21K/yr -23.5%0.3% conv.
waterproof decals11K/yr +35.9%0.2% conv.
small decals9K/yr +1.7%0.3% conv.

All search terms

Top decals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats

LakoArt$11.994.7★1,371 rev

Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle

Rapid Vinyl$17.704.6★376 rev

Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal

AnewDecals$14.154.4★6,266 rev

Aesthetic Downtown Girls Stickers Pack Trendy Y2K Stickers(50)

Lydosoco$5.224.6★1,023 rev

Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers

CustomDecal US$16.504.7★1,084 rev

Newest

by launch date

StickerSity 100PCS Random Vinyl Stickers Bulk Pack Waterproof Stickers for Kids Teens & Adults Cute Funny Stickers for Water Bottles Laptops Helmets Phone Cases Scrapbooking Art & More

StickerSity$10.1850 rev

5mo ago

225PCS Funny Hot Mess Xpress Sticker Pack by Puraesla - Holographic Stickers for Adults Waterproof Vinyl Sarcastic Relatable Meme Decals for Laptop Water Bottle Phone Kindle Journal

Puraesla$11.86431 rev

11mo ago

200PCS Cool Character Stickers for Water Bottles Skateboard Luggage Laptop Bumper Waterproof Vinyl Stickers Bulk for Boys Teens Adults

DeaDamHaDa$10.05443 rev

11mo ago

200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats

LakoArt$11.991,371 rev

1y ago

50Pcs Transparent Black and White Waterproof Plant Stickers for Scrapbooking Water Bottles Laptop Journaling Cute Vintage Floral Sticker for Kids Planners Cards Gifts (Ink Color)

zhaoweipro$3.29110 rev

1y ago

What buyers say about decals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“AMAZING QUALITY”

Adhesion/Stickiness11%

“Adhesive was good”

Advertised Vs Actual Product10%

“Does the job”

Value For Money6%

“fair price”

Color6%

“Color is accurate”

Ease Of Use6%

“Easy peasy”

Size-Overall5%

“the size is perfect for what I wanted”

Durability3%

“Durable as expected”

Design-Overall3%

“Cool design”

Fun/Entertainment Experience2%

“Fun gift”

What buyers complain about

Adhesion/Stickiness17%

“Bad adhesive”

Size-Overall14%

“Too big”

Quality-Overall13%

“quality is not consistent”

Advertised Vs Actual Product6%

“Not as described”

Ease Of Use6%

“hard to put on”

Value For Money6%

“What a waste of money”

Durability4%

“can rip”

Color3%

“bad color”

Functionality-Overall3%

“Doesn't work”

Print Quality2%

“Print was fuzzy”

Top return reasons

Size-Overall34%

Adhesion/Stickiness19%

Advertised Vs Actual Product14%

Value For Money5%

Color4%

Quality-Overall3%

Material Quality3%

Functionality-Overall2%

Defective Material/Parts2%

Design-Overall1%

Common questions

Is decals profitable to sell on Amazon United States?: The niche generates $57K/yr across 126 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the decals niche?: 99 brands and 133 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 21% of demand.
What do buyers complain about in decals?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.8%.
When does demand for decals peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the decals niche?: Listings span $2.27–$39.64; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.