Decals
MaybeThe top 5 brands take only 21% of clicks. But buyers convert on only 0.7% of searches, so Decals is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 7,287 Automotive niches · +3 vs the category median of 4952
- Market size
- $57K/yr787K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 18%top-5 click share · 99 brands · 133 sellers
Flapen Score
Decals against its category
The dotted line is the Automotive average. Past it, Decals is stronger. Inside it, weaker.
Market
The Decals market on Amazon at a glance
Shoppers on Amazon United States searched for Decals 787K times last year and spent an estimated $57K. The top 5 brands take 21% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 787K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 787K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $57Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- decals290K searches a year
02 · Price
A sale here is worth $10.80.
Listings sell for $10.80 on average, from $2.27 to $39.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.80 that is $0 to $1K a year per listing.
- Average price
- $10.80under the $15 to $100 sweet spot
- Price range
- $2.27–$39.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #333 within Bumper Stickers, Decals & Magnets. It carries 1,370 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 80%
- Out of stock, average day
- 2.4%
- Average rank
- #333in Bumper Stickers, Decals & Magnets
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,370per listing
- Listings tracked
- 126
04 · Newcomers
9 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Decals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats
- Price
- $11.99
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 1y ago

Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle
- Price
- $17.70
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago

Personalized Design Your Own Name - Custom Vinyl Sticker Car Window - Boat - Lettering JDM Automotive Windshield Graphic Name Letter Auto Vehicle Door Banner - Custom Vinyl Decal
- Price
- $14.15
- Rating
- 4.4/5
- Reviews
- 6,266
- Age
- 5y ago

Aesthetic Downtown Girls Stickers Pack Trendy Y2K Stickers(50)
- Price
- $5.22
- Rating
- 4.6/5
- Reviews
- 1,023
- Age
- 1y ago

Personalized Custom Vinyl Lettering (Any Color Any Size) for Business Cars Trucks Boats Marine MC DOT Doors Windows Glass Signs Windshields Letters Numbers Clipart Image Social Media Decal Bumper Stickers
- Price
- $16.50
- Rating
- 4.7/5
- Reviews
- 1,084
- Age
- 2y ago
Trending
estimated 90-day click momentum
StickerSity 100PCS Random Vinyl Stickers Bulk Pack Waterproof Stickers for Kids Teens & Adults Cute Funny Stickers for Water Bottles Laptops Helmets Phone Cases Scrapbooking Art & More
- Price
- $10.18
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 5mo ago

50Pcs Transparent Black and White Waterproof Plant Stickers for Scrapbooking Water Bottles Laptop Journaling Cute Vintage Floral Sticker for Kids Planners Cards Gifts (Ink Color)
- Price
- $3.29
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago

Rapid Vinyl - Custom Vinyl Lettering & Numbers Your Size and Color. Gloss & Matte Options for Auto Business Window Boat Car Door Sign Truck Windshield & Vehicle
- Price
- $17.70
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago

Blancas 3 Its Fine Im Fine Everything is Fine Sticker Vinyl Stickers Laptop Decal Water Bottle Sticker Car Decal Skateboard Stickers Funny Stickers Small Gift
- Price
- $2.27
- Rating
- 4.7/5
- Reviews
- 752
- Age
- 3y ago

Fuck Off QR Code Sticker - Funny Prank Joke Gag Gift Idea for Best Friend - 3.5 x 3.5 inch - Vinyl Sticker Decal - Funny Sarcastic Decal Meme for Water Bottles or Laptop - Made in USA (2 Pack)
- Price
- $5.14
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 1y ago
Newest
by launch date
StickerSity 100PCS Random Vinyl Stickers Bulk Pack Waterproof Stickers for Kids Teens & Adults Cute Funny Stickers for Water Bottles Laptops Helmets Phone Cases Scrapbooking Art & More
- Price
- $10.18
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 5mo ago

225PCS Funny Hot Mess Xpress Sticker Pack by Puraesla - Holographic Stickers for Adults Waterproof Vinyl Sarcastic Relatable Meme Decals for Laptop Water Bottle Phone Kindle Journal
- Price
- $11.86
- Rating
- 4.7/5
- Reviews
- 431
- Age
- 11mo ago

200PCS Cool Character Stickers for Water Bottles Skateboard Luggage Laptop Bumper Waterproof Vinyl Stickers Bulk for Boys Teens Adults
- Price
- $10.05
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 11mo ago

200 PCS Funny Holographic Stickers for Adults Waterproof Vinyl Sarcastic Meme Decals for Laptop Water Bottle Phone Kindle Journal Scrapbook Bumper Skateboard Luggage No Repeats
- Price
- $11.99
- Rating
- 4.7/5
- Reviews
- 1,371
- Age
- 1y ago

50Pcs Transparent Black and White Waterproof Plant Stickers for Scrapbooking Water Bottles Laptop Journaling Cute Vintage Floral Sticker for Kids Planners Cards Gifts (Ink Color)
- Price
- $3.29
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
99 falling
Sellers
133
Est. top-5 brand share
21%
Top 20: 52%
Est. top-5 click share
18%
Top 20: 45%
Open market
76%
- Puraesla5%
- LakoArt5%
- Rapid Vinyl5%
- AnewDecals3%
- Lydosoco3%
- CustomDecal US3%
Demand
Decals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Decals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- decals290K/yr
- decal118K/yr
- vinyl decals65K/yr
- laptop decals93K/yr
- ipad stickers54K/yr
- vinyl decal29K/yr
- stickers for ipad26K/yr
- phone stickers for back of phone21K/yr
- waterproof decals11K/yr
- small decals9K/yr
Reviews and returns
What reviews say buyers love and hate about Decals
We read the reviews and the return reasons for every product selling here.
“Bad adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









