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Daytime Running Lights

Fail

Demand is soft, at -24.3% this quarter, so Daytime Running Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$76K/yr156K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
34%top-5 click share · 20 brands · 66 sellers

Flapen Score

Daytime Running Lights against its category

The dotted line is the Automotive average. Past it, Daytime Running Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daytime Running Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Daytime Running Lights 156K times last year and spent an estimated $76K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
3.2%
Market size, estimated
$76Ka year
Peak month
October2.0× the quietest month
Top search term
daytime running light bulb54K searches a year

02 · Price

A sale here is worth $15.36.

Listings sell for $15.36 on average, from $7.18 to $34.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.36 that is $2K to $4K a year per listing.

Average price
$15.36inside the $15 to $100 sweet spot
Price range
$7.18–$34.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #261 within Lights, Bulbs & Indicators. It carries 14,343 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#261in Lights, Bulbs & Indicators
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
14,343per listing
Listings tracked
40

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Daytime Running Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

66

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

34%

Top 20: 79%

Open market

23%

  • Brand 127%
  • Brand 224%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Daytime Running Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Daytime Running Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daytime running light bulb54K/yr
  • daytime running lights26K/yr
  • led daytime running lights11K/yr
  • day time running lights led8K/yr
  • daytime running light8K/yr
  • running light bulb6K/yr
  • running lights for cars5K/yr
  • auxito 31574K/yr
  • auxito 3157 led bulb5K/yr
  • daytime running light bulb led4K/yr

Reviews and returns

What reviews say buyers love and hate about Daytime Running Lights

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
5.6%of orders come back
“Failed after two months”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Daytime Running Lights questions

Answered from the same tracked data.