Dash Lights
FailShoppers spend an estimated $44K a year here, so Dash Lights is a Fail.
- Flapen Score
- 42 / 100Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 4942
- Market size
- $44K/yr197K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 30 sellers
Flapen Score
Dash Lights against its category
The dotted line is the Automotive average. Past it, Dash Lights is stronger. Inside it, weaker.
Market
The Dash Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Dash Lights 197K times last year and spent an estimated $44K. The top 5 brands take 59% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $44Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- dash lights39K searches a year
02 · Price
A sale here is worth $12.42.
Listings sell for $12.42 on average, from $5.61 to $23.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.42 that is $1K to $3K a year per listing.
- Average price
- $12.42under the $15 to $100 sweet spot
- Price range
- $5.61–$23.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #705 within Lights, Bulbs & Indicators. It carries 3,929 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #705in Lights, Bulbs & Indicators
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 3,929per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dash Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
30
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
45%
Top 20: 85%
Open market
34%
- Brand 117%
- Brand 213%
- Brand 312%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Dash Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Dash Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dash lights39K/yr
- led dash lights21K/yr
- instrument cluster bulbs24K/yr
- dash light bulbs16K/yr
- dashboard lights14K/yr
- gm instrument cluster bulbs8K/yr
- gauge cluster lights12K/yr
- ford instrument cluster bulbs9K/yr
- led dash cluster bulbs9K/yr
- dash light10K/yr
Reviews and returns
What reviews say buyers love and hate about Dash Lights
We read the reviews and the return reasons for every product selling here.
“Not bright enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dash Lights questions
Answered from the same tracked data.









