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D Ring Shackles

Maybe

The top 5 brands take only 47% of clicks. But the products selling today already average 4.7★, so D Ring Shackles is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 7,287 Automotive niches · +8 vs the category median of 49
Market size
$409K/yr580K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
36%top-5 click share · 28 brands · 41 sellers

Flapen Score

D Ring Shackles against its category

The dotted line is the Automotive average. Past it, D Ring Shackles is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D Ring Shackles market on Amazon at a glance

Shoppers on Amazon United States searched for D Ring Shackles 580K times last year and spent an estimated $409K. The top 5 brands take 47% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
3.5%
Market size, estimated
$409Ka year
Peak month
April1.1× the quietest month
Top search term
shackles114K searches a year

02 · Price

A sale here is worth $19.93.

Listings sell for $19.93 on average, from $6.29 to $57.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $19.93 that is $5K to $10K a year per listing.

Average price
$19.93inside the $15 to $100 sweet spot
Price range
$6.29–$57.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Towing Products & Winches. It carries 1,205 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Towing Products & Winches
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,205per listing
Listings tracked
48

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top D Ring Shackles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

41

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

36%

Top 20: 72%

Open market

46%

  • Brand 112%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

D Ring Shackles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top D Ring Shackles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shackles114K/yr
  • d ring shackles90K/yr
  • shackle68K/yr
  • clevis shackle57K/yr
  • clevis47K/yr
  • d ring shackle22K/yr
  • shackles for towing29K/yr
  • anchor shackle13K/yr
  • 3/4 shackle18K/yr
  • d shackle16K/yr

Reviews and returns

What reviews say buyers love and hate about D Ring Shackles

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
2.3%of orders come back
“And alot bigger then expected”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common D Ring Shackles questions

Answered from the same tracked data.