Custom License Plate Frame

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

313K

Growth, 90 days vs prior 90

+24.5%

Conversion, latest week

2.5%

Market size, estimated

$126Ka year

Peak month

June1.4× the quietest month

Top search term

custom license plate frame137K searches a year

Listings sell for $16.41 on average, from $4.57 to $37.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.41 that is $0 to $2K a year per listing.

Average price

$16.41inside the $15 to $100 sweet spot

Price range

$4.57–$37.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #3,066 within License Plate Covers & Frames. It carries 1,719 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

24%

Out of stock, average day

3.1%

Average rank

#3,066in License Plate Covers & Frames

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,719per listing

Listings tracked

38

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months