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Custom Decal

Maybe

An estimated 0.0% of orders come back. But buyers convert on only 2.2% of searches, so Custom Decal is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 7,287 Automotive niches · +12 vs the category median of 49
Market size
$373K/yr694K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
58%top-5 click share · 17 brands · 16 sellers

Flapen Score

Custom Decal against its category

The dotted line is the Automotive average. Past it, Custom Decal is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Decal market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Decal 694K times last year and spent an estimated $373K. The top 5 brands take 58% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
2.2%
Market size, estimated
$373Ka year
Peak month
August1.7× the quietest month
Top search term
custom vinyl decals104K searches a year

02 · Price

A sale here is worth $24.19.

Listings sell for $24.19 on average, from $13.02 to $40.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $24.19 that is $6K to $12K a year per listing.

Average price
$24.19inside the $15 to $100 sweet spot
Price range
$13.02–$40.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #344 within Bumper Stickers, Decals & Magnets. It carries 1,804 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#344in Bumper Stickers, Decals & Magnets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,804per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Custom Decal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

16

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

35%

  • Brand 121%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Custom Decal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Custom Decal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom vinyl decals104K/yr
  • custom decal94K/yr
  • custom car decal80K/yr
  • custom decals53K/yr
  • custom vinyl sticker63K/yr
  • custom decals for cars38K/yr
  • custom car sticker42K/yr
  • custom car stickers26K/yr
  • custom stickers for cars30K/yr
  • custom car decals23K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Decal

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Custom Decal questions

Answered from the same tracked data.