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Curt

Fail

Prices span $13.14–$598.03, mostly outside the sweet spot, so Curt is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$335K/yr199K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
18%top-5 click share · 25 brands · 169 sellers

Flapen Score

Curt against its category

The dotted line is the Automotive average. Past it, Curt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curt market on Amazon at a glance

Shoppers on Amazon United States searched for Curt 199K times last year and spent an estimated $335K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
1.3%
Market size, estimated
$335Ka year
Peak month
July1.6× the quietest month
Top search term
reese hitch58K searches a year

02 · Price

A sale here is worth $127.39.

Listings sell for $127.39 on average, from $13.14 to $598.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $127.39 that is $0 to $13K a year per listing.

Average price
$127.39above the $15 to $100 sweet spot
Price range
$13.14–$598.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #333 within Towing Products & Winches. It carries 1,090 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
6.5%
Average rank
#333in Towing Products & Winches
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,090per listing
Listings tracked
147

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
62 months

Products

Top Curt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

169

Top-5 brand share

82%

Top 20: 98%

Top-5 click share

18%

Top 20: 43%

Open market

16%

  • Brand 154%
  • Brand 219%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (19 brands, 16%)

Demand

Curt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Curt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reese hitch58K/yr
  • curt51K/yr
  • reese hitch receiver33K/yr
  • curt hitches13K/yr
  • draw tite trailer hitch8K/yr
  • curt class 3 trailer hitch6K/yr
  • curt tow hitch8K/yr
  • 2 drop hitch 2 inch receiver7K/yr
  • curt receiver hitch5K/yr
  • rear hitch4K/yr

Reviews and returns

What reviews say buyers love and hate about Curt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Loose fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curt questions

Answered from the same tracked data.