Is cup holder tray profitable to sell on Amazon United States?

The niche generates $212K/yr across 62 tracked products. 16 of 34 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the cup holder tray niche?

54 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in cup holder tray?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 5.4% — above our launch gate.

When does demand for cup holder tray peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the cup holder tray niche?

Listings span $5.67–$177.88; the average listing price is $40.74 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.

cup holder tray

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$40.74

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good758.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Price range

Okay$5.67–$177.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$212K

$212K/yr · 434K searches

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, cup holder tray is a $212K/yr Amazon United States market (434K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cup holder tray market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $244K–$326K; units × avg price
Conversion rate: 1.2%
Avg BSR: #506
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 3.8%
Avg brand age: 30 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

54 rising

Sellers

Top-5 brand share

36%

Top 20: 73%

Top-5 click share

34%

Top 20: 70%

Open market

60%

DYLEN10%
kelofam8%
SodaRide6%
AXVLU6%
NEOGO5%
DICMKY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top cup holder tray search terms

cup holder tray101K/yr +22.0%1.1% conv.
cup holder table52K/yr +49.5%0.9% conv.
car cup holder tray55K/yr +27.1%1.4% conv.
car office accessories33K/yr -24.4%0.5% conv.
car office30K/yr -11.3%0.5% conv.
cup holder tray for car32K/yr +15.2%1.4% conv.
cup holder tray table11K/yr +313.8%0.7% conv.
car desk passenger seat23K/yr -11.8%0.6% conv.
passenger seat tray11K/yr +22.3%0.2% conv.
car tray cup holder8K/yr +45.1%2.1% conv.

All search terms

Top cup holder tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DYLEN Car Cup Holder Tray Cup Holder Expander Adapter for Car 9.5 Detachable Car Food Tray Table for Eating Road Trip Essentials Fits Yeti Hydro Flask 16-46 oz

DYLEN$20.614.3★989 rev

Kelofam Larger Cup Holder Tray 10 inch Car Food Tray for Eating Detachable 3 in 1 Car Cup Holder Expander and 360 Rotating Car Cup Holder Tray Table with Phone Holder Road Trip Essentials

kelofam$22.104.2★724 rev

SodaRide Car Cup Holder Tray -Expander- 3 in 1 Detachable Food Table Tray with Solid Base - Road Trip Essentials Accessories Gadgets - Fits Yeti Hydro Flask 32/40 oz

SodaRide$23.704.0★1,393 rev

Updated 4-way Base 2 Height Modes Car Laptop Desk Car Desk for Laptop Rotating Solid Birch Wood Cup Holder Tray Cup Holder Table for Model 3/Y & Most Vehicles Tesla Table Mid Console Laptop Tray

NEOGO$49.943.8★51 rev

DICMKY Car Cup Holder Tray Car Food Tray Table for Car Eating Lunch Cup Holder Expander Insert Interior Long Road Trip Essentials Travel Patrol Accessories Drink Holder Organizer for Semi Truck Rv

DICMKY$28.504.6★67 rev

Newest

by launch date

DICMKY Car Cup Holder Tray Car Food Tray Table for Car Eating Lunch Cup Holder Expander Insert Interior Long Road Trip Essentials Travel Patrol Accessories Drink Holder Organizer for Semi Truck Rv

DICMKY$28.5067 rev

5mo ago

OtterVerz 11 Upgraded Car Cup Holder Tray 3 in 1 Car Cup Holder Expander Adapter 360 Rotating Detachable 10.5 Car Food Tray Table for Eating Road Trip Essentials Fits Yeti/Hydro Flask 1646oz

OtterVerz 11$20.3441 rev

5mo ago

DOKNAAM Car Seat Snack Tray for Toddlers - 3 Inch Cup Holder Fits Most Sippy Cups & Straw Bottles with Dip Well Mess-Free Square Kids Travel Tray Road Trip Essentials Black

DOKNAAM$20.32142 rev

6mo ago

Car Desk Car Tray for Laptop & Food Wooden Cup Holder Table with Adjustable Height Car Accessories for Women & Men 360 Rotatable Steering Wheel Tray for Tesla Model Y/3/S Ford F150 & Most Vehicles

Fabias$62.8819 rev

6mo ago

Updated 4-way Base 2 Height Modes Car Laptop Desk Car Desk for Laptop Rotating Solid Birch Wood Cup Holder Tray Cup Holder Table for Model 3/Y & Most Vehicles Tesla Table Mid Console Laptop Tray

NEOGO$49.9451 rev

7mo ago

What buyers say about cup holder tray

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall11%

“It fits securely”

Quality-Overall11%

“Amazing Quality”

Strength9%

“Good sturdy construction”

Ease Of Use9%

“Very Convenient”

Portability6%

“easy to carry”

Advertised Vs Actual Product5%

“As shown”

Assembly/Installation5%

“Easy to install”

Adjustability/Rotatability/Reclining4%

“It is adjustable”

Value For Money4%

“Good value for price”

Storage Capacity4%

“Convenient storage”

What buyers complain about

Size-Overall20%

“Too big”

Durability8%

“Stopped working after 1 use”

Strength7%

“A bit flimsy”

Functionality-Overall5%

“wont power anything”

Compatibility-Overall4%

“The issue is compatibility”

Value For Money3%

“This is not a cheap priced item”

Quality-Overall3%

“Extremely poor quality”

Ease Of Use2%

“Not user friendly”

Advertised Vs Actual Product2%

“Measurements way off”

Wheel Quality2%

“it's very cheap feeling on the wheel”

Top return reasons

Size-Overall49%

Compatibility-Overall11%

Functionality-Overall8%

Advertised Vs Actual Product5%

Strength3%

Defective Material/Parts3%

Mechanism Issues3%

Value For Money2%

Quality-Overall1%

Charging1%

Common questions

Is cup holder tray profitable to sell on Amazon United States?: The niche generates $212K/yr across 62 tracked products. 16 of 34 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the cup holder tray niche?: 54 brands and 67 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in cup holder tray?: Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 5.4% — above our launch gate.
When does demand for cup holder tray peak?: Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the cup holder tray niche?: Listings span $5.67–$177.88; the average listing price is $40.74 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.