cup holder
Launch itA $1.3M/yr market growing +21.2% this quarter with returns at 4.0% — clears our launch bar.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 3.4M searches
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Price range
Good$4.45–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 6% kills the launch gate
Review moat
Okay2,761.61avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cup holder is a $1.3M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 21% of demand. Verdict: Launch it — 67/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Launch success
- 52%
- 12 of 23 new (360d)
- Conversion rate
- 2.3%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 1.1%
- Avg brand age
- 31 months
- Avg seller age
- 163 days
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
98 rising
Sellers
203
Top-5 brand share
21%
Top 20: 58%
Top-5 click share
17%
Top 20: 47%
Open market
76%
- Yuanhe5%
- Spurtar4%
- Custom Accessories4%
- TYKOR4%
- Accmor4%
- SINGARO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 125 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spurtar 2pcs Boat Cup Holder Suitable for Most Size Mugs Water Bottle Drink 2.36-3.94Inch/60-100MM Adjustable Folding Wall Car Desk Cup Holder for Trucks RVs Vans Boats Campers Caravans
Spurtar$8.344.4★1,167 rev
Custom Accessories Large Plastic Cup & Beverage Holder Black 44oz (3.5L) Pack of 2
Custom Accessories$9.743.7★11,261 rev
SINGARO Car Cup Holder Coaster Silicone Cup Holder Insert Universal Non-Slip Cup Holders Car Accessories Interior for Women and Man Interior Sets 4 Pack Black
SINGARO$6.644.6★11,814 rev
Amazon Basics Car Cup Holder Expander with Adjustable Base Securely Holds Large Bottles 3.4 to 3.8 in Diameter Compatible with Yeti Hydro Flask Easy Installation Black
Amazon Basics$10.604.2★4,154 rev
Universal Large Cup Holder Wall Mount Heavy Duty Plastic Drink Holder for Boat Car Truck RV Bus Tractor Wall Wood Vertical or Horizontal Mount Fit Most Cups Bottles Cans Tumblers Black Pack of 1
JAZBREY$10.004.7★432 rev
Newest
by launch date
HoldFastPro Boat Cup Holder Adjustable Universal Boat Cup Caddy for Rails & Grab Bars Marine Drink Holder for Center Console & T-Top Mounting White
Hold Fast Pro$44.6529 rev
Narticptth Boat Rail Cup Holder for Boat Rails Bimini Pole Grab Bar - Fits 30 to 40oz Tumblers Boat Accessories Gift for PWC Jet Ski Sea-Doo2PCS
Narticptth$23.916 rev
Slim Can Cup Holder Insert Adapter for Car | Fits 8.4oz & 12oz Skinny Cans | Reversible Wiggle-Free Design | Heat-Resistant | Compatible with Skinny Energy Drinks
Delta Loom$8.2567 rev
QualyQualy 2-in-1 Boat Rail Cup Holder with Phone Holder 2 Pack No-Drill Clamp-On Marine Cup Holders 360 Adjustable for Pontoon Boat Bimini Top Grab Bar PWC Jet Ski Boat Gifts for Men
QualyQualy$20.5722 rev
Cup Holder Expander (Adjustable Holder & Base Auto-Fit Hold One Button Open) Car Cup Holder Expander for Yeti Hydro Flask Nalgene Owala Bottles in 2.6- 4.8 (Black 1 Pack)
Zeyitian$15.321,552 rev
Trending
90-day click momentumQualyQualy 2-in-1 Boat Rail Cup Holder with Phone Holder 2 Pack No-Drill Clamp-On Marine Cup Holders 360 Adjustable for Pontoon Boat Bimini Top Grab Bar PWC Jet Ski Boat Gifts for Men
QualyQualy$20.574.5★
HoldFastPro Boat Cup Holder Adjustable Universal Boat Cup Caddy for Rails & Grab Bars Marine Drink Holder for Center Console & T-Top Mounting White
Hold Fast Pro$44.654.6★
2 Cup Disposable Drink Carrier for Delivery with Handle 15 Count Black Paperboard Cup Holder Cup Carriers for Hot or Cold Drinks Coffee Carrier Food Delivery Take Out Cup Carriers (Black 15 PCs)
Xlong$7.184.5★
Narticptth Boat Rail Cup Holder for Boat Rails Bimini Pole Grab Bar - Fits 30 to 40oz Tumblers Boat Accessories Gift for PWC Jet Ski Sea-Doo2PCS
Narticptth$23.915.0★
Sbulhia Car Window Multifunctional Storage Organizer Vehicle Door Side Hanging Storage Rack with Cup Holder Auto Window Mount Organizer for Cell Phone Earphone Key Water Cup
Sbulhia$14.624.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits secure”
“Decent quality”
“Pretty sturdy”
“As advertised”
“Very handy”
“Good value for money”
“Easy install”
“It works great”
“It is adjustable”
“storage is great”
What buyers complain about
“Too big”
“didnt last”
“Too flimsy”
“Very bed quality not buying this product”
“Incompatible”
“its not grippy enough”
“DOESNT WORK”
“Worst money spent”
“Poor adhesion”
“Incredibly cheap material”
Top return reasons
Common questions
- Is cup holder profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 125 tracked products. 12 of 23 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Launch it (67/100).
- How competitive is the cup holder niche?
- 98 brands and 203 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 21% of demand.
- What do buyers complain about in cup holder?
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 4.0%.
- When does demand for cup holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cup holder niche?
- Listings span $4.45–$44.65; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 2,762 reviews — the moat a new listing must climb.
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