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cummins oil filter

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 24Conversion 80Competition 21Returns 95Price range 73Avg price 95Brand share 17Review moat 68Quality gap 37

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.11

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$12.85–$129.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good771.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$264K

$264K/yr · 82K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cummins oil filter is a $264K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cummins oil filter market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$313K–$391K
units × avg price
Conversion rate
8.2%
Avg BSR
#1,066
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
0.6%
Avg brand age
43 months
Avg seller age
143 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

83

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Mopar39%
  • Fleetguard36%
  • Arbriaty8%
  • Doc's Auto Parts6%
  • XIAGONG5%
  • MK-Morzon4%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul · busiest ÷ quietest = 1.9×

Top cummins oil filter search terms

  • 6.7 cummins oil filter17K/yr
  • fleetguard lf1603513K/yr
  • cummins oil filter13K/yr
  • lf160356K/yr
  • 5.9 cummins oil filter7K/yr
  • cummins 6.7 oil filter5K/yr
  • lf16035 fleetguard oil filter4K/yr
  • mopar oil filter 6.7 cummins diesel5K/yr
  • 5083285aa4K/yr
  • ram 2500 oil filter4K/yr
All search terms

Top cummins oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$26K20%$53K30%$79K40%$106K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about cummins oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration29%

“Good quality filter”

Quality-Overall19%

“Seems to be very well made”

Size-Overall18%

“Fit perfect”

Value For Money17%

“Worth the money”

Advertised Vs Actual Product8%

“As advertised”

Assembly/Installation2%

“Easy to install, no leaks”

Efficiency2%

“Works fine”

Durability1%

“Durable”

Lubrication1%

“Company this with Royal Purple oil and its perfection”

Leak-Proof1%

“Easy to install, no leaks”

What buyers complain about

Filtration35%

“Do NOT trust this filter with your engine”

Quality-Overall13%

“or they just come from poor quality control”

Value For Money8%

“expensive”

Metal Quality5%

“Not the metal canister that my truck required”

Material Quality5%

“of sketchy materials”

Product Condition5%

“my bag looked like it had been used several times”

Compatibility-Overall5%

“Does not work for 2019 Ram 2500”

Defective Material/Parts3%

“Parts”

Advertised Vs Actual Product3%

“Poor advertising as it stated it was a direct fit to my truck”

Maintenance And Repair3%

“diesels are VERY expensive to repair”

Top return reasons

Filtration34%
Size-Overall18%
Compatibility-Overall13%
Advertised Vs Actual Product12%
Defective Material/Parts10%
Value For Money5%
Product Condition2%
Functionality-Overall1%
Leak-Proof1%
Assembly/Installation1%

Common questions

Is cummins oil filter profitable to sell on Amazon United States?
The niche generates $264K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (49/100).
How competitive is the cummins oil filter niche?
7 brands and 83 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cummins oil filter?
Top complaints mined from reviews: Filtration, Quality-Overall, Value For Money. The return rate is 0.9%.
When does demand for cummins oil filter peak?
Demand peaks in Apr–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the cummins oil filter niche?
Listings span $12.85–$129.55; the average listing price is $39.11 (sweet spot $15–$100). The average incumbent carries 772 reviews — the moat a new listing must climb.