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Cummins Oil Filter

Fail

The top 5 brands take 93% of clicks, so Cummins Oil Filter is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$264K/yr82K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
75%top-5 click share · 7 brands · 83 sellers

Flapen Score

Cummins Oil Filter against its category

The dotted line is the Automotive average. Past it, Cummins Oil Filter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cummins Oil Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Cummins Oil Filter 82K times last year and spent an estimated $264K. The top 5 brands take 93% of clicks. Demand peaks in Apr–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
8.2%
Market size, estimated
$264Ka year
Peak month
July1.9× the quietest month
Top search term
6.7 cummins oil filter17K searches a year

02 · Price

A sale here is worth $39.11.

Listings sell for $39.11 on average, from $12.85 to $129.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $39.11 that is $20K to $29K a year per listing.

Average price
$39.11inside the $15 to $100 sweet spot
Price range
$12.85–$129.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$20K–$29K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,066 within Filters. It carries 772 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#1,066in Filters
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
772per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cummins Oil Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

83

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 139%
  • Brand 236%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Cummins Oil Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Cummins Oil Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 6.7 cummins oil filter17K/yr
  • fleetguard lf1603513K/yr
  • cummins oil filter13K/yr
  • lf160356K/yr
  • 5.9 cummins oil filter7K/yr
  • cummins 6.7 oil filter5K/yr
  • lf16035 fleetguard oil filter4K/yr
  • mopar oil filter 6.7 cummins diesel5K/yr
  • 5083285aa4K/yr
  • ram 2500 oil filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Cummins Oil Filter

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Filtration”
35%of negative reviews mention “Filtration”
0.9%of orders come back
“Do NOT trust this filter with your engine”
A buyer, on “Filtration”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cummins Oil Filter questions

Answered from the same tracked data.