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Cummins

Fail

Demand is soft, at -17.6% this quarter, so Cummins is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$308K/yr136K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 43 sellers

Flapen Score

Cummins against its category

The dotted line is the Automotive average. Past it, Cummins is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cummins market on Amazon at a glance

Shoppers on Amazon United States searched for Cummins 136K times last year and spent an estimated $308K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
3.7%
Market size, estimated
$308Ka year
Top search term
cummins83K searches a year

02 · Price

A sale here is worth $61.06.

Listings sell for $61.06 on average, from $6.03 to $481.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $61.06 that is $15K to $31K a year per listing.

Average price
$61.06inside the $15 to $100 sweet spot
Price range
$6.03–$481.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$15K–$31K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25,415 within Oil System Tools. It carries 352 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25,415in Oil System Tools
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cummins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

43

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

13%

  • Brand 130%
  • Brand 227%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Cummins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Cummins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cummins83K/yr
  • cummins accessories26K/yr
  • cummins oil filter plug tool12K/yr
  • 6.7 cummins oil filter plug6K/yr
  • oil filter plug5K/yr
  • ram oil filter plug tool2K/yr
  • oil filter plug for 6.7 cummins diesel2K/yr

Reviews and returns

What reviews say buyers love and hate about Cummins

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Filtration”
1.3%of orders come back
“If youre familiar with ram 6.7 Cummins the filter is a messy pain to remove”
A buyer, on “Filtration”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cummins questions

Answered from the same tracked data.