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Crane

Maybe

The top 5 brands take only 32% of clicks. But prices span $10.56–$920.52, mostly outside the sweet spot, so Crane is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 7,287 Automotive niches · +11 vs the category median of 49
Market size
$900K/yr650K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
23%top-5 click share · 55 brands · 124 sellers

Flapen Score

Crane against its category

The dotted line is the Automotive average. Past it, Crane is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crane market on Amazon at a glance

Shoppers on Amazon United States searched for Crane 650K times last year and spent an estimated $900K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $900K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
0.9%
Market size, estimated
$900Ka year
Peak month
December2.8× the quietest month
Top search term
crane100K searches a year

02 · Price

A sale here is worth $157.33.

Listings sell for $157.33 on average, from $10.56 to $920.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $157.33 that is $0 to $16K a year per listing.

Average price
$157.33above the $15 to $100 sweet spot
Price range
$10.56–$920.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #498 within Garage & Shop. It carries 634 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
77%
Out of stock, average day
9.6%
Average rank
#498in Garage & Shop
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
634per listing
Listings tracked
91

04 · Newcomers

6 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

124

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

23%

Top 20: 54%

Open market

64%

  • Brand 110%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Crane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Crane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crane100K/yr
  • crane truck toy78K/yr
  • toy crane63K/yr
  • truck crane46K/yr
  • rc crane58K/yr
  • truck bed crane36K/yr
  • crane toy66K/yr
  • jib crane27K/yr
  • remote control crane37K/yr
  • crane truck33K/yr

Reviews and returns

What reviews say buyers love and hate about Crane

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Durability”
3.3%of orders come back
“Broke quickly”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crane questions

Answered from the same tracked data.