Coolant
MaybeShoppers spend an estimated $2.0M a year here. But the top 5 brands take 96% of clicks, so Coolant is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 7,287 Automotive niches · +7 vs the category median of 4956
- Market size
- $2.0M/yr1.8M searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 45%top-5 click share · 9 brands · 97 sellers
Flapen Score
Coolant against its category
The dotted line is the Automotive average. Past it, Coolant is stronger. Inside it, weaker.
Market
The Coolant market on Amazon at a glance
Shoppers on Amazon United States searched for Coolant 1.8M times last year and spent an estimated $2.0M. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $2.0Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- coolant547K searches a year
02 · Price
A sale here is worth $20.82.
Listings sell for $20.82 on average, from $10.11 to $87.86. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $20.82 that is $104K to $125K a year per listing.
- Average price
- $20.82inside the $15 to $100 sweet spot
- Price range
- $10.11–$87.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $104K–$125K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #31 within Oils & Fluids. It carries 1,786 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 0.6%
- Average rank
- #31in Oils & Fluids
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 1,786per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Coolant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zerex Dex-Cool 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
- Price
- $18.27
- Rating
- 4.8/5
- Reviews
- 2,034
- Age
- 16y ago

Valvoline Multi-Vehicle 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
- Price
- $16.03
- Rating
- 4.8/5
- Reviews
- 7,017
- Age
- 16y ago

PEAK Global Lifetime Concentrate Antifreeze and Coolant for All Vehicles 1 Gal.
- Price
- $19.92
- Rating
- 4.7/5
- Reviews
- 882
- Age
- 20y ago

Shell Rotella Nitrite-Free Extended Life ELC Anti-Freeze + Coolant Pre-Diluted 50/50 1 Gallon
- Price
- $12.71
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 2y ago

Zerex Asian Vehicle Red Silicate and Borate Free 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
- Price
- $18.56
- Rating
- 4.8/5
- Reviews
- 6,227
- Age
- 16y ago
Trending
estimated 90-day click momentum
Prestone MAX Asian Green 50/50 Antifreeze Automotive Coolant Pack of One
- Price
- $17.25
- Rating
- 4.8/5
- Reviews
- 357
- Age
- 2y ago

Shell Rotella Nitrite-Free Extended Life ELC Anti-Freeze + Coolant Pre-Diluted 50/50 1 Gallon
- Price
- $12.71
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 2y ago

Zerex Original Green Low Silicate 50/50 Prediluted Ready-to-Use Antifreeze/Coolant 1 GA
- Price
- $16.04
- Rating
- 4.7/5
- Reviews
- 2,086
- Age
- 16y ago

Zerex Original Green Low Silicate Concentrate Antifreeze/Coolant 1 GA 128 Fl Oz (Pack of 1)
- Price
- $19.12
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 20y ago

Valvoline Multi-Vehicle 50/50 Ready-to-Use Antifreeze Coolant 1 Gallon
- Price
- $16.03
- Rating
- 4.8/5
- Reviews
- 7,017
- Age
- 16y ago
Newest
by launch date
PEAK Titanium 50/50 Prediluted Antifreeze and Coolant for All Engine Cooling Systems Long-Lasting Yellow Engine Coolant/Antifreeze for Lifetime Engine Protection in All Vehicles 1 Gal.
- Price
- $16.90
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 1y ago

Prestone MAX Asian Green 50/50 Antifreeze Automotive Coolant Pack of One
- Price
- $17.25
- Rating
- 4.8/5
- Reviews
- 357
- Age
- 2y ago

PEAK DEX-Cool Antifreeze + Coolant Premium Engine Coolant with Antifreeze Car Antifreeze Coolant Mixture for GM Vehicles 1 Gallon
- Price
- $18.85
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 2y ago

Shell Rotella Nitrite-Free Extended Life ELC Anti-Freeze + Coolant Pre-Diluted 50/50 1 Gallon
- Price
- $12.71
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 2y ago

PEAK OET Extended Life Red/Pink 50/50 Prediluted Antifreeze/Coolant for Asian Vehicles 1 Gal.
- Price
- $18.84
- Rating
- 4.8/5
- Reviews
- 2,386
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
97
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 87%
Open market
2%
- PEAK36%
- Valvoline27%
- Zerex21%
- Shell Rotella8%
- Prestone3%
- Mopar2%
- Open — no brand owns it (3 brands, 2%)
Demand
Coolant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Coolant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coolant547K/yr
- antifreeze coolant470K/yr
- antifreeze191K/yr
- engine coolant92K/yr
- antifreeze coolant 50 5062K/yr
- antifreezes & coolants43K/yr
- anti freeze coolant for car58K/yr
- car coolant43K/yr
- refrigerante para carro29K/yr
- 50/50 coolant antifreeze26K/yr
Reviews and returns
What reviews say buyers love and hate about Coolant
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coolant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









