Skip to content

Cool Keychains

Fail

Buyers convert on only 0.6% of searches, so Cool Keychains is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$57K/yr731K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
39%top-5 click share · 35 brands · 89 sellers

Flapen Score

Cool Keychains against its category

The dotted line is the Automotive average. Past it, Cool Keychains is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Keychains market on Amazon at a glance

Shoppers on Amazon United States searched for Cool Keychains 731K times last year and spent an estimated $57K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
731K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
0.6%
Market size, estimated
$57Ka year
Peak month
December1.5× the quietest month
Top search term
cool keychains187K searches a year

02 · Price

A sale here is worth $13.32.

Listings sell for $13.32 on average, from $3.91 to $27.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.32 that is $0 to $1K a year per listing.

Average price
$13.32under the $15 to $100 sweet spot
Price range
$3.91–$27.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,731 within Keychains. It carries 2,523 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
2.1%
Average rank
#1,731in Keychains
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,523per listing
Listings tracked
48

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cool Keychains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

89

Top-5 brand share

57%

Top 20: 90%

Top-5 click share

39%

Top 20: 78%

Open market

38%

  • Brand 123%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Cool Keychains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Cool Keychains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool keychains187K/yr
  • edc keychain101K/yr
  • tactical keychain82K/yr
  • cool keychains for men71K/yr
  • cool keychain67K/yr
  • keychain accessories for men47K/yr
  • key chain accessories men32K/yr
  • cool key chains22K/yr
  • cool key chain16K/yr
  • spigen keychain18K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Keychains

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.0%of orders come back
“broke after a month”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cool Keychains questions

Answered from the same tracked data.