Cool Keychains
FailBuyers convert on only 0.6% of searches, so Cool Keychains is a Fail.
- Flapen Score
- 46 / 100Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 4946
- Market size
- $57K/yr731K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 39%top-5 click share · 35 brands · 89 sellers
Flapen Score
Cool Keychains against its category
The dotted line is the Automotive average. Past it, Cool Keychains is stronger. Inside it, weaker.
Market
The Cool Keychains market on Amazon at a glance
Shoppers on Amazon United States searched for Cool Keychains 731K times last year and spent an estimated $57K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 731K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $57Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- cool keychains187K searches a year
02 · Price
A sale here is worth $13.32.
Listings sell for $13.32 on average, from $3.91 to $27.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $13.32 that is $0 to $1K a year per listing.
- Average price
- $13.32under the $15 to $100 sweet spot
- Price range
- $3.91–$27.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,731 within Keychains. It carries 2,523 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 2.1%
- Average rank
- #1,731in Keychains
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,523per listing
- Listings tracked
- 48
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cool Keychains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spigen Life Carabiner Key Ring Clip Car Keychain Clip Bottle Opener Key Chain Ring for Men and Women (1-Pack) - Gunmetal
- Price
- $19.88
- Rating
- 4.5/5
- Reviews
- 7,613
- Age
- 5y ago

LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
- Price
- $7.12
- Rating
- 4.4/5
- Reviews
- 1,502
- Age
- 3y ago

Spigen Life EDC Carabiner Key Ring Clip Car Keychain Clip Bottle Opener Key Chain Ring Locking Gate with Strap and O-ring for Men and Women 1 Pack (Not for Climbing) - Gunmetal
- Price
- $21.38
- Rating
- 4.5/5
- Reviews
- 7,613
- Age
- 1y ago

OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Black)
- Price
- $8.06
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 11mo ago

Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
- Price
- $18.09
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 9mo ago
Trending
estimated 90-day click momentum
KeyUnity Titanium Magnetic Quick Release Keychain One-Hand Detachable Connector for Car Keys USB Drives and EDC Gear KA45 Large-1 Pack
- Price
- $19.65
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago

OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Black)
- Price
- $8.06
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 11mo ago

KeyUnity KS02BK EDC Belt Keychain Clip Quick Release Stainless Steel Duty Belt Key Ring Holder for Pants Jeans Trousers (PVD Black)
- Price
- $24.18
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 3y ago

Blade-Tech Mini Pistol Shaped Keychain With Holster and Belt Clip - Sig Sauer P226 Model Holsters
- Price
- $13.00
- Rating
- 4.5/5
- Reviews
- 1,156
- Age
- 7y ago

Spigen Life EDC Carabiner Key Ring Clip Car Keychain Clip Bottle Opener Key Chain Ring Locking Gate with Strap and O-ring for Men and Women 1 Pack (Not for Climbing) - Gunmetal
- Price
- $21.38
- Rating
- 4.5/5
- Reviews
- 7,613
- Age
- 1y ago
Newest
by launch date
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
- Price
- $18.09
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 9mo ago

OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Black)
- Price
- $8.06
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 11mo ago

OHKYOOT Leather Car Key chain Carabiner Clip Key Fob Keychain for Home Car Keys Women Men (Grid Brown)
- Price
- $8.01
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 11mo ago

Nike Unisex Adult Club Standard Lanyard
- Price
- $12.17
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 11mo ago

Gerber Gear Broadhead Keychain 5-in-1 Multitool Clips to Pocket or Keychain with Bottle Opener Flat Head Driver Package Opener Cross Driver and 1/4 Socket EDC Gear for Everyday Carry
- Price
- $11.23
- Rating
- 4.6/5
- Reviews
- 190
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
35 falling
Sellers
89
Est. top-5 brand share
57%
Top 20: 90%
Est. top-5 click share
39%
Top 20: 78%
Open market
38%
- Spigen23%
- OHKYOOT10%
- LAEKOU9%
- Nike8%
- KeyUnity6%
- ZoloAJay5%
Demand
Cool Keychains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Cool Keychains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cool keychains187K/yr
- edc keychain101K/yr
- tactical keychain82K/yr
- cool keychains for men71K/yr
- cool keychain67K/yr
- keychain accessories for men47K/yr
- key chain accessories men32K/yr
- cool key chains22K/yr
- cool key chain16K/yr
- spigen keychain18K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Keychains
We read the reviews and the return reasons for every product selling here.
“broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Keychains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









