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Cone Air Filter

Fail

An estimated 5.4% of orders come back, so Cone Air Filter is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$97K/yr100K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
34%top-5 click share · 17 brands · 70 sellers

Flapen Score

Cone Air Filter against its category

The dotted line is the Automotive average. Past it, Cone Air Filter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cone Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Cone Air Filter 100K times last year and spent an estimated $97K. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
3.3%
Market size, estimated
$97Ka year
Top search term
cone air filter27K searches a year

02 · Price

A sale here is worth $29.56.

Listings sell for $29.56 on average, from $12.42 to $72.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.56 that is $0 to $3K a year per listing.

Average price
$29.56inside the $15 to $100 sweet spot
Price range
$12.42–$72.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #914 within Performance Parts & Accessories. It carries 631 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#914in Performance Parts & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
631per listing
Listings tracked
40

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cone Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

70

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

17%

  • Brand 139%
  • Brand 220%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (11 brands, 17%)

Search terms

Top Cone Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cone air filter27K/yr
  • 3 inch air filter18K/yr
  • 3 air filter9K/yr
  • 3.5 inch air filter6K/yr
  • universal air filter8K/yr
  • injen cold air intake filter6K/yr
  • 3.5 air filter6K/yr
  • k&n cold air intake filter replacement4K/yr
  • air filter cone4K/yr
  • aftermarket air filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Cone Air Filter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
5.4%of orders come back
“I found it small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cone Air Filter questions

Answered from the same tracked data.