Coilovers
MaybeThe top 5 products take only 19% of clicks. But buyers convert on only 0.4% of searches, so Coilovers is a Maybe.
- Flapen Score
- 57 / 100Top 17% of 7,287 Automotive niches · +8 vs the category median of 4957
- Market size
- $2.0M/yr1.9M searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 19%top-5 click share · 29 brands · 60 sellers
Flapen Score
Coilovers against its category
The dotted line is the Automotive average. Past it, Coilovers is stronger. Inside it, weaker.
Market
The Coilovers market on Amazon at a glance
Shoppers on Amazon United States searched for Coilovers 1.9M times last year and spent an estimated $2.0M. The top 5 brands take 73% of clicks. Demand peaks in Mar. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- March3.7× the quietest month
- Top search term
- coilovers436K searches a year
02 · Price
A sale here is worth $292.06.
Listings sell for $292.06 on average, from $8.01 to $830.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $292.06 that is $0 to $29K a year per listing.
- Average price
- $292.06above the $15 to $100 sweet spot
- Price range
- $8.01–$830.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$29K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #711 within Shocks, Struts & Suspension. It carries 435 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 68%
- Out of stock, average day
- 2.2%
- Average rank
- #711in Shocks, Struts & Suspension
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 435per listing
- Listings tracked
- 128
04 · Newcomers
6 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Coilovers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
60
Top-5 brand share
73%
Top 20: 96%
Top-5 click share
19%
Top 20: 39%
Open market
24%
- Brand 150%
- Brand 28%
- Brand 38%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Coilovers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.7×
Search terms
Top Coilovers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coilovers436K/yr
- rear suspension kit150K/yr
- lowering springs156K/yr
- suspension kit complete full set148K/yr
- coilovers suspension kit160K/yr
- lowering kit125K/yr
- front end rebuild kit80K/yr
- rear suspension83K/yr
- coil over suspension kit47K/yr
- maxpeedingrods41K/yr
Reviews and returns
What reviews say buyers love and hate about Coilovers
We read the reviews and the return reasons for every product selling here.
“Quality control questionable at best”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coilovers questions
Answered from the same tracked data.









