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Coil

Maybe

The top 5 products take only 17% of clicks. But buyers convert on only 1.5% of searches, so Coil is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 7,287 Automotive niches · +6 vs the category median of 49
Market size
$841K/yr766K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
17%top-5 click share · 47 brands · 197 sellers

Flapen Score

Coil against its category

The dotted line is the Automotive average. Past it, Coil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coil market on Amazon at a glance

Shoppers on Amazon United States searched for Coil 766K times last year and spent an estimated $841K. The top 5 brands take 55% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $841K a year.

Searches, last 12 months
766K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
1.5%
Market size, estimated
$841Ka year
Top search term
tune up kit194K searches a year

02 · Price

A sale here is worth $74.71.

Listings sell for $74.71 on average, from $9.16 to $357.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $74.71 that is $0 to $7K a year per listing.

Average price
$74.71inside the $15 to $100 sweet spot
Price range
$9.16–$357.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,037 within Ignition Parts. It carries 507 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
95%
Out of stock, average day
1.2%
Average rank
#1,037in Ignition Parts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
507per listing
Listings tracked
171

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Coil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

197

Top-5 brand share

55%

Top 20: 88%

Top-5 click share

17%

Top 20: 40%

Open market

41%

  • Brand 125%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Coil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Coil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tune up kit194K/yr
  • coil149K/yr
  • denso ignition coil72K/yr
  • automotive replacement ignition coils48K/yr
  • coil pack set47K/yr
  • ngk ignition coil35K/yr
  • bobina de encendido34K/yr
  • ngk coil pack22K/yr
  • delphi ignition coil17K/yr
  • oem spark plugs and coil packs kit11K/yr

Reviews and returns

What reviews say buyers love and hate about Coil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
5.3%of orders come back
“it shorted out”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coil questions

Answered from the same tracked data.