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Cleaning Toothbrush

Fail

Prices span $3.97–$13.14, mostly outside the sweet spot, so Cleaning Toothbrush is a Fail.

Flapen Score
34
34 / 100
Ranks 6,811 of 7,287 Automotive niches · −15 vs the category median of 49
Market size
$76K/yr67K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
77%top-5 click share · 7 brands · 101 sellers

Flapen Score

Cleaning Toothbrush against its category

The dotted line is the Automotive average. Past it, Cleaning Toothbrush is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Cleaning Toothbrush 67K times last year and spent an estimated $76K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
12.5%
Market size, estimated
$76Ka year
Peak month
December38.9× the quietest month
Top search term
cleaning toothbrush14K searches a year

02 · Price

A sale here is worth $9.00.

Listings sell for $9.00 on average, from $3.97 to $13.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.00 that is $2K to $5K a year per listing.

Average price
$9.00under the $15 to $100 sweet spot
Price range
$3.97–$13.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #79 within Exterior Care. It carries 6,875 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#79in Exterior Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
6,875per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cleaning Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

101

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 176%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Cleaning Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Prime Day '25Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 38.9×

Search terms

Top Cleaning Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaning toothbrush14K/yr
  • oxo cleaning brush10K/yr
  • oxo deep clean brush set7K/yr
  • oxo good grips deep clean brush set5K/yr
  • oxo cleaning tools4K/yr
  • oxo cleaning5K/yr
  • toothbrush for cleaning4K/yr
  • cleaning toothbrush for household4K/yr
  • oxo brush set5K/yr
  • oxo cleaning supplies8K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Toothbrush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
13%of negative reviews mention “Hard Feel”
0.5%of orders come back
“Not Soft”
A buyer, on “Hard Feel”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cleaning Toothbrush questions

Answered from the same tracked data.