cleaning toothbrush
Skip itPrices mostly outside the sweet spot ($3.97–$13.14) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.00avg listing price — sweet spot $15–$100
Review moat
Bad6,875.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 67K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$3.97–$13.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, cleaning toothbrush is a $76K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
cleaning toothbrush market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 4.4%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
101
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- OXO76%
- Abeillo7%
- Amazon Basics4%
- JIANYI4%
- Betanull3%
- Dfacio3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -8.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 38.9×
Top cleaning toothbrush search terms
- cleaning toothbrush14K/yr
- oxo cleaning brush10K/yr
- oxo deep clean brush set7K/yr
- oxo good grips deep clean brush set5K/yr
- oxo cleaning tools4K/yr
- oxo cleaning5K/yr
- toothbrush for cleaning4K/yr
- cleaning toothbrush for household4K/yr
- oxo brush set5K/yr
- oxo cleaning supplies8K/yr
Top cleaning toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips Deep Clean Brush Set
OXO$8.444.7★34,001 rev
OXO Blue Good Grips Deep Clean Brush Set
OXO$10.164.7★13,455 rev
Abeillo Double-Ended Nylon Cleaning Brushes Set of 9 Black & White Plastic Handles Ideal for All Kinds of Small Objects
Abeillo$9.214.7★137 rev
OXO Good Grips Kitchen Appliance Cleaning Set
OXO$13.144.8★2,577 rev
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)
Amazon Basics$5.014.6★7,086 rev
Newest
by launch date
15pcs Crevice Cleaning Brush Hard Bristle Scrub Brushes Tools Multifunctional Grout Brush for Home Bathroom Ktichen Window and Corners
AONEZ$5.79743 rev
Dfacio 11Pcs Crevice Cleaning Brush Set Hard Bristle Cleaning Supplies for Kitchen Bathroom Corner Grout Sink
Dfacio$9.004,268 rev
Betanull Crevice Cleaning Brush Set Multi-Purpose Hard Bristle Brushes for Deep Cleaning Kitchen Bathroom Grout Sink Cup Teapot Bottle Blender Corners Tight Spaces & More
Betanull$9.722,185 rev
JIANYI Kitchen Scrub Brush Angle Cleaning Brush Right Angle Scrub Brushs for Sink Household Dish Pot Pan Edge Corners Upgraded Stiff Brushes for Small Space Crevice Cleaning with Stiff Bristle
JIANYI$3.97630 rev
Abeillo Double-Ended Nylon Cleaning Brushes Set of 9 Black & White Plastic Handles Ideal for All Kinds of Small Objects
Abeillo$9.21137 rev
Trending
90-day click momentum15pcs Crevice Cleaning Brush Hard Bristle Scrub Brushes Tools Multifunctional Grout Brush for Home Bathroom Ktichen Window and Corners
AONEZ$5.794.7★
OXO Good Grips Heavy Duty Scrub Brush
OXO$11.334.7★
OXO Good Grips Deep Clean Brush Set
OXO$8.444.7★
OXO Good Grips Grout Brush
OXO$8.204.6★
Dfacio 11Pcs Crevice Cleaning Brush Set Hard Bristle Cleaning Supplies for Kitchen Bathroom Corner Grout Sink
Dfacio$9.004.6★
What buyers say about cleaning toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Works great for cleaning”
“Good variety made pretty good”
“Comes in handy”
“As described”
“Good quality brushes”
“Fits perfectly”
“they are durable”
“Bristles are soft”
“EFFECTIVE”
What buyers complain about
“Not Soft”
“Cheap quality”
“Battery does not last long”
“Too big”
“Dead after 2 weeks”
“it doesn't feel clean”
“CHEAP AND FLIMSY”
“A bit pricey”
“Leaks constantly”
“does not do the job”
Top return reasons
Common questions
- Is cleaning toothbrush profitable to sell on Amazon United States?
- The niche generates $76K/yr across 13 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the cleaning toothbrush niche?
- 7 brands and 101 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cleaning toothbrush?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Battery Life. The return rate is 0.5%.
- When does demand for cleaning toothbrush peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 38.9× the quietest.
- What does it cost to enter the cleaning toothbrush niche?
- Listings span $3.97–$13.14; the average listing price is $9.00 (sweet spot $15–$100). The average incumbent carries 6,875 reviews — the moat a new listing must climb.