Clay Mitt
PassClay Mitt scores 67 out of 100, a Pass. Shoppers spend an estimated $442K a year here, search demand grew +44.5% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 7,287 Automotive niches · +18 vs the category median of 4967
- Market size
- $442K/yr318K searches / yr
- 90-day growth
- +44.5%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 23 sellers
Flapen Score
Clay Mitt against its category
The dotted line is the Automotive average. Past it, Clay Mitt is stronger. Inside it, weaker.
Market
The Clay Mitt market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Mitt 318K times last year and spent an estimated $442K. The top 5 brands take 63% of clicks. Demand peaks in Jun–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.
- Searches, last 12 months
- 318K
- Growth, 90 days vs prior 90
- +44.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $442Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- clay mitt158K searches a year
02 · Price
A sale here is worth $22.55.
Listings sell for $22.55 on average, from $6.51 to $45.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $22.55 that is $17K to $23K a year per listing.
- Average price
- $22.55inside the $15 to $100 sweet spot
- Price range
- $6.51–$45.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #58 within Exterior Care. It carries 519 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #58in Exterior Care
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 519per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Clay Mitt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
23
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
32%
- Brand 127%
- Brand 213%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Clay Mitt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Clay Mitt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay mitt158K/yr
- clay bar mitt53K/yr
- clay mitt auto detailing48K/yr
- clay mit18K/yr
- clay mitts4K/yr
- clay mitt for car detailing7K/yr
- synthetic clay mitt6K/yr
- clay bar mit6K/yr
- car clay mitt5K/yr
- clay bar mitt for car detailing4K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Mitt
We read the reviews and the return reasons for every product selling here.
“Paint started to feel a bit rough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Mitt questions
Answered from the same tracked data.









