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Clay Bar

Pass

Clay Bar scores 65 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew +33.9% this quarter, and an estimated 1.5% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 7,287 Automotive niches · +16 vs the category median of 49
Market size
$2.3M/yr1.4M searches / yr
90-day growth
+33.9%search demand this quarter
Competition
52%top-5 click share · 10 brands · 73 sellers

Flapen Score

Clay Bar against its category

The dotted line is the Automotive average. Past it, Clay Bar is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Bar 1.4M times last year and spent an estimated $2.3M. The top 5 brands take 79% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+33.9%
Conversion, latest week
9.4%
Market size, estimated
$2.3Ma year
Peak month
August1.8× the quietest month
Top search term
clay bar645K searches a year

02 · Price

A sale here is worth $16.83.

Listings sell for $16.83 on average, from $8.33 to $29.65. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $16.83 that is $84K to $101K a year per listing.

Average price
$16.83inside the $15 to $100 sweet spot
Price range
$8.33–$29.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$84K–$101K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Exterior Care. It carries 2,598 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Exterior Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,598per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Clay Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

73

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

14%

  • Brand 132%
  • Brand 215%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (4 brands, 14%)

Demand

Clay Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Clay Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay bar645K/yr
  • clay bars auto detailing359K/yr
  • clay bar kit125K/yr
  • car clay bar41K/yr
  • claybar27K/yr
  • chemical guys clay bar kit26K/yr
  • claybar car kit26K/yr
  • clay bars19K/yr
  • chemical guys clay bar21K/yr
  • clay bar for car20K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Bar

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
13%of negative reviews mention “Paint Quality”
1.5%of orders come back
“I was so worried about how to get the paint overspray off”
A buyer, on “Paint Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Clay Bar questions

Answered from the same tracked data.