Clay Bar
PassClay Bar scores 65 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew +33.9% this quarter, and an estimated 1.5% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 7,287 Automotive niches · +16 vs the category median of 4965
- Market size
- $2.3M/yr1.4M searches / yr
- 90-day growth
- +33.9%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 73 sellers
Flapen Score
Clay Bar against its category
The dotted line is the Automotive average. Past it, Clay Bar is stronger. Inside it, weaker.
Market
The Clay Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Bar 1.4M times last year and spent an estimated $2.3M. The top 5 brands take 79% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +33.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $2.3Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- clay bar645K searches a year
02 · Price
A sale here is worth $16.83.
Listings sell for $16.83 on average, from $8.33 to $29.65. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $16.83 that is $84K to $101K a year per listing.
- Average price
- $16.83inside the $15 to $100 sweet spot
- Price range
- $8.33–$29.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $84K–$101K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Exterior Care. It carries 2,598 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Exterior Care
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,598per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Clay Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Meguiars G191700 Smooth Surface Clay Kit Safe and Easy Car Claying for Smooth as Glass Finish
- Price
- $17.64
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 7y ago

Fitosy Car Clay Bar 4 Pack 400g Premium Grade No Scratch Magic Clays Bars Detailing Cleaner Kit Glass Deatil Cleaning with Washing and Adsorption Capacity for Auto SUV RV Truck
- Price
- $8.42
- Rating
- 4.5/5
- Reviews
- 1,070
- Age
- 2y ago

Chemical Guys Complete Clay Kit Paint Restoration Kit for Cars Trucks SUVs & More
- Price
- $24.16
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

TEAWOO Clay Bars Kit 6 Clay Bars & 20 PCS Lubricant Tablets Complete Car Detailing Kit Spray Bottle Disposable Gloves and Microfiber Towels for Car Detailing Cleaning
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 1y ago

Mothers California Gold 3 Clay Bar Complete Kit 3 80-gram Clay Bars + 16 oz. Instant Detailer + Microfiber Towel Removes Contaminants Restores Brilliance & Smoothness of Paint (07240)
- Price
- $21.04
- Rating
- 4.6/5
- Reviews
- 16,569
- Age
- 22y ago
Trending
estimated 90-day click momentum
Chemical Guys Cly_403 Heavy Clay Bar Black (100 g)
- Price
- $12.00
- Rating
- 4.5/5
- Reviews
- 904
- Age
- 12y ago

Stemni 10 Pack Car Clay Bar Kit Premium Grade Clay Bars Auto Detailing Clay Luber Synthetic Lubricant Car Wash Detailing Cleaning Kit for Car SUV RV Truck
- Price
- $23.09
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 10mo ago

Chemical Guys Complete Clay Kit Paint Restoration Kit for Cars Trucks SUVs & More
- Price
- $24.16
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Chemical Guys Clay Bar Kit - Complete System - Clay Bar and Luber Combo with Accessories for Smooth Paint Finish - Removes Embedded Dirt Overspray and Fallout - 6 Item Kit
- Price
- $29.65
- Rating
- 4.6/5
- Reviews
- 1,260
- Age
- 4y ago

Mothers California Gold 3 Clay Bars 3 100-gram Removes Overspray Brake Dust Bugs & More Restores Smooth Brilliant Finish to Paint Chrome Glass & Plastic Safe & Easy to Use (07242)
- Price
- $15.88
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 4y ago
Newest
by launch date
Stemni 10 Pack Car Clay Bar Kit Premium Grade Clay Bars Auto Detailing Clay Luber Synthetic Lubricant Car Wash Detailing Cleaning Kit for Car SUV RV Truck
- Price
- $23.09
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 10mo ago

Car Clay Bars Auto Detailing 4 Pack 400g(4x100g) and Clay bar Lubricant Tablets 10 Pack(1pcs=16 oz) Clay bar kit Spray Bottle and Microfiber Towel for Car Detailing
- Price
- $13.77
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 10mo ago

XPERTCHEMY Car Clay Bar 4 Pack 400g(4x100g) Auto Detailing Premium Grade No Scratch Magic Clay Bars Cleaner Kit with Washing and Adsorption Capacity for Car Auto SUV RV Truck Orange
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 11mo ago

TEAWOO Clay Bars Kit 6 Clay Bars & 20 PCS Lubricant Tablets Complete Car Detailing Kit Spray Bottle Disposable Gloves and Microfiber Towels for Car Detailing Cleaning
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 1y ago

Stemni Heavy Duty Car Clay Bars Auto Detailing Clay Luber Synthetic Lubricant Kit 4 Clay Bars Clay Bar Lubricant Tablets 10 Pack Spray Bottle and Microfiber Towel for Car Detailing Cleaning
- Price
- $14.18
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
73
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 98%
Open market
14%
- Chemical Guys32%
- Meguiar's15%
- Fitosy14%
- Mothers10%
- TEAWOO7%
- Wontolf7%
- Open — no brand owns it (4 brands, 14%)
Demand
Clay Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Clay Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay bar645K/yr
- clay bars auto detailing359K/yr
- clay bar kit125K/yr
- car clay bar41K/yr
- claybar27K/yr
- chemical guys clay bar kit26K/yr
- claybar car kit26K/yr
- clay bars19K/yr
- chemical guys clay bar21K/yr
- clay bar for car20K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Bar
We read the reviews and the return reasons for every product selling here.
“I was so worried about how to get the paint overspray off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









