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Citrol

Fail

The top 5 brands take 94% of clicks, so Citrol is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$79K/yr33K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
82%top-5 click share · 7 brands · 40 sellers

Flapen Score

Citrol against its category

The dotted line is the Automotive average. Past it, Citrol is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citrol market on Amazon at a glance

Shoppers on Amazon United States searched for Citrol 33K times last year and spent an estimated $79K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
4.0%
Market size, estimated
$79Ka year
Peak month
August2.0× the quietest month
Top search term
citrol18K searches a year

02 · Price

A sale here is worth $60.36.

Listings sell for $60.36 on average, from $10.23 to $245.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $60.36 that is $15K to $30K a year per listing.

Average price
$60.36inside the $15 to $100 sweet spot
Price range
$10.23–$245.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$15K–$30K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #468 within Oils & Fluids. It carries 1,506 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#468in Oils & Fluids
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,506per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Citrol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

40

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 164%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Citrol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Citrol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citrol18K/yr
  • citrol 2665K/yr
  • citrol cleaner3K/yr
  • citrol citrus degreaser8K/yr

Reviews and returns

What reviews say buyers love and hate about Citrol

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Value For Money”
0.5%of orders come back
“Not worth the cost”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Citrol questions

Answered from the same tracked data.