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Chrome Paint

Fail

Demand is soft, at -27.0% this quarter, so Chrome Paint is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$380K/yr476K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
72%top-5 click share · 9 brands · 65 sellers

Flapen Score

Chrome Paint against its category

The dotted line is the Automotive average. Past it, Chrome Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chrome Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Chrome Paint 476K times last year and spent an estimated $380K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
4.0%
Market size, estimated
$380Ka year
Peak month
October2.2× the quietest month
Top search term
chrome paint120K searches a year

02 · Price

A sale here is worth $19.80.

Listings sell for $19.80 on average, from $5.90 to $86.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $19.80 that is $20K to $25K a year per listing.

Average price
$19.80inside the $15 to $100 sweet spot
Price range
$5.90–$86.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Paint & Paint Supplies. It carries 8,914 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#67in Paint & Paint Supplies
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
8,914per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Chrome Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

65

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Brand 151%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Chrome Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Chrome Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chrome paint120K/yr
  • chrome spray paint86K/yr
  • liquid chrome paint55K/yr
  • liquid chrome54K/yr
  • liquid mirror paint18K/yr
  • chrome spray paint for metal23K/yr
  • chrome paint for metal20K/yr
  • chrome paint for plastic16K/yr
  • chrome spray paint for plastic15K/yr
  • fusion firm liquid chrome8K/yr

Reviews and returns

What reviews say buyers love and hate about Chrome Paint

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Paint Quality”
0.6%of orders come back
“Horrible paint”
A buyer, on “Paint Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chrome Paint questions

Answered from the same tracked data.