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Chevy Traverse Floor Mats

Fail

Shoppers spend an estimated $52K a year here, so Chevy Traverse Floor Mats is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$52K/yr41K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
40%top-5 click share · 31 brands · 43 sellers

Flapen Score

Chevy Traverse Floor Mats against its category

The dotted line is the Automotive average. Past it, Chevy Traverse Floor Mats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chevy Traverse Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Chevy Traverse Floor Mats 41K times last year and spent an estimated $52K. The top 5 brands take 45% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.1%
Market size, estimated
$52Ka year
Peak month
March3.4× the quietest month
Top search term
chevy traverse floor mats11K searches a year

02 · Price

A sale here is worth $116.64.

Listings sell for $116.64 on average, from $19.51 to $220.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $116.64 that is $0 to $12K a year per listing.

Average price
$116.64above the $15 to $100 sweet spot
Price range
$19.51–$220.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,113 within Floor Mats & Cargo Liners. It carries 3,439 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
14.2%
Average rank
#1,113in Floor Mats & Cargo Liners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,439per listing
Listings tracked
45

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Chevy Traverse Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

43

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

40%

Top 20: 80%

Open market

49%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Chevy Traverse Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Chevy Traverse Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chevy traverse floor mats11K/yr
  • 2023 chevy traverse floor mats5K/yr
  • 2020 chevy traverse floor mats5K/yr
  • 2019 chevy traverse floor mats4K/yr
  • 2018 chevy traverse floor mats4K/yr
  • 2021 chevy traverse floor mats4K/yr
  • 2017 chevy traverse floor mats4K/yr
  • 2022 chevy traverse floor mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Chevy Traverse Floor Mats

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Does not fit my truck”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chevy Traverse Floor Mats questions

Answered from the same tracked data.